Riyadh - Sharikat Mubasher: Yalla Plus, a technology startup based in Riyadh, secured SAR 10 million ($2.7 million) in a seed funding round led by Merak Capital, with participation from Khwarizmi Ventures, Isometry Capital, and angel investors from the Middle East and the United States.

In a statement, the company revealed that the investment will fuel its plans to become the technical enabler for the hospitality and restaurant sector, providing a comprehensive tech platform for restaurants and cafés.

Yalla Plus provides an integrated point of sales (PoS) system that includes payment management, customer feedback processing, and delivery solutions. Its system offers detailed data analytics to enhance operational efficiency and performance.

Abdullah Alrabeh, Co-Founder and CEO of Yalla Plus, stated that the company was founded to empower entrepreneurs in the hospitality sector, triggered by the innovative environment fostered by Vision 2030.

He further highlighted the company’s dedication to developing powerful software that enables entrepreneurs and businesses worldwide to grow.

Serving thousands of entrepreneurs across 11 countries, Yalla Plus aims to reach 100,000 entrepreneurs in 50 countries across the Middle East, Europe, and Southeast Asia within the upcoming five years.

Abdullah Altamami, Partner and CEO of Merak Capital, commented: "Yalla Plus has succeeded in creating an integrated technical system that is flexible and reliable, distinguishing itself by gaining the trust of both local and international companies in the hospitality sector.”

He added that the company’s investment in Yalla Plus came as part of its commitment to empowering startups in the Kingdom and the region to seize promising opportunities amidst the significant growth of the tech sector.

Yalla Plus was founded in 2022 to enable restaurants and cafes to manage payments, customer feedback, and delivery solutions efficiently.