Riyadh - Sharikat Mubasher: WalaPlus, the Saudi provider of employee and customer happiness and loyalty programs, signed a strategic memorandum of understanding (MoU) with Reachware, one of the leading integration platforms in the region, to accelerate integration with other loyalty and reward programs.

The MoU was signed by Obadah Khaled, Head of Business at WalaPlus, and Hamza Abusitta, Co-founder and CEO of Reachware, according to the company’s statement.

This collaboration aims to integrate advanced automation solutions with WalaPlus loyalty and happiness programs to add value and enhance customers' experience by developing inclusive solutions.

WalaPlus aims to empower organizations and individuals to realize the full potential of their workforce. It serves more than 500 clients in Saudi Arabia across all industries, including multinational corporations, government ministries, and small and medium-sized enterprises (SMEs).

Reachware is an automation tool and integration platform as a service (IPaaS) that enables systems to talk seamlessly with each other and allows separate SaaS applications to function as a unified ecosystem for the business.