
Riyadh - Exclusive Sharikat Mubasher: Sira, a Saudi startup specializing in linking salons and spas with authorized suppliers, is poised to launch a new application powered by artificial intelligence (AI) to help salons across the Kingdom analyze procurements and reduce costs, Founder and CEO Abdulellah Alhudaithy unveiled in an interview with Sharikat Mubasher on the sidelines of Seamless Saudi Arabia 2024.
He elaborated that Sira connects salons to exclusive suppliers and distributors to provide them with all products, cosmetic tools, and specialized equipment in salons and spas, streamlining the beauty salon procurement process.
Alhudaithy noted that Seamless Saudi Arabia 2024 represented a great chance for Sira to meet with entrepreneurs, investors, and large tech firms and showcase its latest innovations.
Seamless Saudi Arabia 2024 took place in Riyadh from 22 to 24 October, bringing together industry leaders, decision-makers, SMEs, startups, and government representatives from around the world.
It provided in-depth discussions covering a wide range of subjects, from digital banking to the integration of technology in retail environments.