Riyadh - Sharikat Mubasher: TRAY Saudi, a pioneering cloud-based solution and Point of Sale (POS) system originating from the US-based TRAY company, signed a couple of agreements on the sidelines of Seamless Saudi Arabia 2024 to empower the Saudi restaurants and cafés sector, Aziz Hekmat, Head of Commercial told Sharikat Mubahser.

He clarified that TRAY Saudi signed an agreement with SaudiSoft Company to provide its clients with SUNMI’s smart devices that offer easy and swift payment solutions to help owners manage their projects seamlessly.

TRAY, brought to Saudi Arabia by  Alraedah Finance, is an all-in-one system designed specifically for the food and beverage industry, offering an integrated suite of solutions, including equipment financing to support restaurant expansion and seamless payment solutions and terminals for smooth transactions. 

Hekmat revealed that TRAY Saudi signed a franchise agreement with Cookies N’ Cream to fuel its plans to expand and open more branches across the Kingdom. This agreement reflects TRAY’s commitment to supporting Saudi ventures and accelerating their expansion plans, Hekmat noted.

Sharing more about future plans, Hekmat unveiled that TRAY Saudi sets sights on forging more strategic partnerships to foster owners of restaurants and cafés, helping them get off the ground and grow.

Seamless Saudi Arabia 2024 took place in Riyadh from 22 to 24 October, bringing together industry leaders, decision-makers, SMEs, startups, and government representatives from around the world.

It provided in-depth discussions covering a wide range of subjects, from digital banking to the integration of technology in retail environments.