Riyadh - Sharikat Mubasher: Qiddiya Investment Company (QIC) forged a strategic partnership with the leading technology company Globant to create a state-of-the-art digital ecosystem for Qiddiya City, the new global destination for entertainment, sports, and culture built on the foundations of play.

Through this collaboration, both parties will join efforts to develop the Qiddiya “PLAY LIFE Connected Experience”, a cutting-edge digital ecosystem designed to transform how visitors and residents interact with the unique destination’s wide range of offerings, a recent statement revealed.

The new system will leverage artificial intelligence (AI), data analytics, and cloud technology to develop a seamless interface that personalizes and enhances every interaction at Qiddiya City, allowing visitors to book events, manage their itineraries, discover new adventures, and engage with the community.

Abdulrahman Alali, Chief Technology Officer at QIC, stated that the partnership with Globant marks a pivotal step in realizing Qiddiya's vision as the world's first city dedicated entirely to play.

“We are creating a destination that is both innovative and unforgettable, and this collaboration will help ensure that every visitor’s journey is personalized, seamless, and truly unique,” Alali added.

On his part, Federico Pienovi, CEO and CBO of New Markets at Globant, commented: “Partnering with Qiddiya on this program is a major milestone for Globant. We are not building a smart city; but creating an immersive, digitally connected experience that brings Qiddiya to life in ways that go beyond traditional entertainment." 

This partnership represents a significant step in Globant's expansion into Saudi Arabia and the broader MENA region, allowing the company to leverage its expertise in AI, data analytics, and cloud technologies across various sectors, from entertainment to smart city development.