Riyadh – Sharikat Mubasher: Dubai and Riyadh-headquartered eyewear retailer Eyewa announced raising $100 million in a Series C funding round led by General Atlantic, with participation from Badwa Capital and Turmeric Capital.

In the next few months, Eyewa plans to open a production facility and fulfillment center in Riyadh, as per the company’s press release. The new hub will include a warehouse and lens manufacturing facility, aimed at improving supply chain efficiency.

The startup that started its offline expansion in 2021, with its first store in Dhahran, now runs 150 stores across Saudi, UAE, Kuwait, Bahrain, and Oman. It plans to use this fresh capital to add another 100 stores in 2025, including expansion to Qatar.

Anass Boumediene, co-founder and co-CEO of Eyewa, in a statement, said: “In a sector that had not seen much disruption in the past decade, our success in this funding round reflects not only the strength of our business model but also the spirit of innovation across the region’s startups as we continue to dream big and break new ground in our respective industries.”