Riyadh - Sharikat Mubasher: NEOM, the sustainable development taking place in the northwest of Saudi Arabia, signed a joint venture (JV) agreement with Samsung C&T Corporation, to unlock an initial investment of mover SAR 1.3 billion in construction robotics.  

This agreement will accelerate the development and deployment of cutting-edge construction automation technology in the Kingdom, NEOM announced in a press release today.

The JV, orchestrated by NEOM’s strategic investment arm, NEOM Investment Fund (NIF), aims to automate rebar cage assembly through advanced robotic welding and tying techniques, enabling the assembly of large, pre-manufactured reinforcement cages.

This technology can reduce manual workforce hours by up to 80%, based on global average installation metrics for traditional construction methods, improving safety and quality, reducing material waste, and reducing cage assembly costs by up to 40%.

Majid Mufti, CEO of NIF, stated that the partnership with Samsung aligns with NEOM’s strategy to develop global champions that catalyze supply chains, attract future value, and create a new blueprint for efficient, safe, and environmentally responsible construction.

On his part, Hojin Jung, President and Head of Corporate New Business at Samsung C&T Corporation, said: “We see tremendous potential in the collaboration with NEOM, and we are excited to be at the forefront of developing construction automation technology. Together, we aim to revolutionize the construction industry by incorporating innovative robotics and automation solutions that will redefine the delivery of regional projects within NEOM."

Moreover, both parties will join efforts to establish rebar cage assembly factories in NEOM, creating more than 2,000 highly skilled job opportunities locally, while meeting the extensive requirements for the construction of The Line and other key developments in the region.