Riyadh - Sharikat Mubasher: Saudi Arabia’s first electric vehicle (EV) brand, Ceer, forged a strategic partnership with Schuler, the world's leading manufacturer of systems for sheet metal forming based in Germany, to supply and install the most advanced press shop in the Middle East and North Africa (MENA) region.

The state-of-the-art Ceer Manufacturing Complex (CMC), located in King Abdullah Economy City, will encompass every stage of vehicle production, from press shop and body shop to paint shop and general assembly, Ceer announced in a press release.

The CMC will integrate comprehensive logistics, waste management, warehousing, offices, a water treatment system, and a dedicated vehicle test track.

Under this partnership, Schuler will install the region’s first completely automatic, press shop for smart manufacturing, a significant step towards delivering Ceer’s ambitious plans.

Ceer CEO Jim DeLuca emphasized the company’s commitment to setting a new standard for automotive manufacturing in MENA.

“Partnering with top-tier global suppliers like Schuler is crucial to Ceer’s vision, and this partnership is a decisive step towards driving the future of electric mobility,” DeLuca said.

On his part, Martin Drasch, CEO of Schuler, commented: “We are thrilled to partner with Ceer on this groundbreaking project. This installation marks Schuler’s first press shop where the logistics are completely automated, from transportation of the blanks to the press line to the automatic stacking of the finished parts.”

This partnership marks a crucial first step in Ceer’s manufacturing process and will form the backbone of its electric vehicle production, paving the way for a new era of smart manufacturing in the region.

Moreover, the press shop will include two press lines, a tryout press, and a laser blanking line, offering an output of up to 64 parts per minute.