Riyadh – Sharikat Mubasher: Riyadh is hosting the third edition of the Saudi Tourism Forum from January 7 to 9 at Roshn Front, a landmark event designed to spotlight Saudi Arabia’s burgeoning tourism sector.

Organized in collaboration with the Ministry of Tourism, the Saudi Tourism Authority, and the Tourism Development Fund, this year’s forum, which kicked off yesterday, runs under the theme, “To Discover.”

The 3-day event is running at the Roshn Front, Riyadh, and is expected to welcome over 100 exhibitors offering a thriving platform to explore the latest developments, showcase key investment projects, and foster skill development and partnerships to drive the growth of the tourism sector.

The event program features seminars, workshops, and keynote addresses by prominent industry professionals, shedding light on the latest trends and innovations in tourism. Participants will also have opportunities to network with business leaders, investors, and policymakers, paving the way for meaningful partnerships and collaborations.

Since its inception, the Saudi Tourism Forum has played a pivotal role in advancing efforts to celebrate Saudi Arabia’s rich cultural heritage and distinctive tourist offerings. The event, supported by key partners and sponsors, reflects the Kingdom's commitment to developing its tourism sector as a cornerstone of Vision 2030.

The forum is expected to attract a diverse audience, ranging from dignitaries and government officials to industry professionals and investors. With a focus on innovation and sustainability, the Saudi Tourism Forum 2025 is poised to set the stage for the next chapter in the Kingdom’s tourism journey.