Riyadh - Exclusive Sharikat Mubasher: Starting Point, a Saudi company specializing in tour management, aims to redefine the tourism industry in the Kingdom by organizing exceptional tours that highlight each region’s unique beauty and culture, CEO Mohamed Khayat revealed in an interview with Sharikat Mubasher.

On the sidelines of the Saudi Tourism Forum (STF), the CEO explained that the company organized several entertainment and historical tours in Makkah City in the Western Region, and aims to expand its business to cover all regions across the Kingdom by 2025.

Khayat noted that the company participated in the forum to accelerate its expansion plans and connect with key partners, service suppliers, and tour guides.

He further revealed that Starting Point is gearing up to sign several partnership agreements during the Saudi Tourism Forum.

The Saudi Tourism Forum 2025 takes place in Riyadh from 7 to 9 January with the participation of over 100 exhibitors and more than 40 global speakers. It features over 1,000 meetings and workshops and is expected to welcome more than 450 leading brands in the tourism sector.

The forum serves as a dynamic platform to explore the latest developments, showcase key investment projects, and foster skill development and partnerships to drive the growth of the tourism sector.