Cairo – Sharikat Mubasher: Egypt’s Fincart.io, a platform dedicated to enhancing shipping and unlocking working capital for e-commerce SMBs, successfully closed its pre-seed funding round for an undisclosed amount.

Led by Plus VC, the round included prominent regional and international investors like Plug and Play, Orbit Startups, and Jedar Capital, according to a recent press release.

The funding will bolster Fincart.io’s technology, expand its courier network, and support the rapidly growing e-commerce sector in Africa and the Middle East, where logistics is already a multibillion-dollar industry.

Launched in 2023 by Mostafa Elmasry and Nihal Ali, Fincart.io addresses unreliable shipping challenges that hinder e-commerce SMBs from scaling by providing an integrated platform for streamlined operations, efficient delivery solutions, and access to working capital.

Fincart.io has achieved 4x year-over-year growth and has built a robust network of shipping partners, offering merchants exclusive rates, consolidated payments, and a courier recommendation engine. The platform also connects sellers’ websites, enabling seamless order management and greater scalability.

With the e-commerce market in the region projected to hit $75 billion by 2028, Fincart.io aims to address the critical need for reliable and efficient shipping solutions.

Investors praised the platform’s potential to revolutionize e-commerce logistics. Hasan Haider of Plus VC highlighted Fincart.io’s ability to empower SMBs to overcome logistical challenges, while William Bao Bean of Orbit Startups emphasized its role in advancing e-commerce fulfillment. Sherif Nessim of Jedar Capital noted the platform’s data-driven approach as key to solving delivery delays and enhancing customer satisfaction.

As Fincart.io continues its mission, it remains committed to equipping merchants with the tools needed to thrive in a booming e-commerce market.