Riyadh – Sharikat Mubasher: Saudi startup String, specializing in automating marketing, sales, and communication activities, successfully closed a SAR 2 million pre-seed funding round backed by a group of angel investors.

Founded in 2023 in Riyadh by Muayad Qanadilo and Tariq Tailakh, String is a next-generation marketing automation platform designed to help businesses in the MENA region scale effortlessly. By combining automation, omnichannel communication, AI-driven insights, and intuitive marketing tools, String empowers businesses to create personalized, data-driven customer journeys that drive engagement and retention.

String platform stands out in the market for being fully localized, supporting the Arabic language and culture, while offering a range of tailored business solutions suitable for various types of companies.

String provides its solutions to businesses in multiple sectors, including healthcare, real estate, e-commerce, and automotive, helping them enhance customer retention and boost revenue.