Riyadh – Sharikat Mubasher: Salla, Saudi Arabia's leading e-commerce platform, has announced the acquisition of Sweply, an innovative digital advertising platform. Sweply will be rebranded as "Salla Ads," becoming the official advertising solution within Salla’s ecosystem.
As per an official press release, this integration marks a major step toward combining digital advertising with e-commerce, offering merchants an intuitive platform to launch, manage, and optimize campaigns directly from their store dashboards.
With AI-driven targeting and advanced analytics, Salla Ads will enable merchants to execute seamless campaigns while providing real-time insights to enhance performance. Fully integrated with Salla’s e-commerce tools, the platform is designed to maximize efficiency, boost visibility, and drive sales in a competitive digital marketplace. The service is set to launch by Q2 2025, with Salla ensuring a smooth transition for Sweply’s 35,000 registered advertisers.
Nawaf Hariri, CEO of Salla, commented: "Acquiring Sweply is a testament to our long-term vision of providing innovative and seamless solutions that empower merchants. Our mission at Salla has always been to shape the ‘Future of Commerce’—and with Salla Ads, we are unlocking new opportunities for our merchants to thrive in the digital economy.”
Wael Hassan, CEO of Sweply, noted: This acquisition strengthens our shared commitment with Salla to innovation and merchant empowerment. Joining Salla's ecosystem allows us to further enhance advertising solutions that help businesses grow. We look forward to continuing this journey under Salla’s leadership, bringing even greater value to merchants across the region."
The acquisition comes as Saudi Arabia’s digital advertising spending reaches SAR 9.5 billion, with digital channels projected to dominate 90% of total expenditure by 2030. Through Salla Ads, Salla is positioning itself as a leader in the region’s digital transformation, equipping businesses with tools to navigate a rapidly evolving marketplace and supporting the Kingdom’s ambition to build a thriving, tech-driven economy.