Riyadh – Sharikat Mubasher: TikTok joined forces with Blossom Accelerator to launch the ‘TikTok x Blossom SME Empowerment Program’, a new initiative aimed at supporting young Saudi entrepreneurs—particularly women—through funding, mentorship, and increased visibility.

As per an official press release, the program aligns with Saudi Vision 2030, which prioritizes expanding the contribution of SMEs to the national economy, increasing youth participation in business, and fostering economic diversification.

Participants in the three-month accelerator will receive mentorship from industry leaders, access to investors, and business development support to help turn their ideas into successful ventures. The initiative will conclude with an Investor Mixer and Pitch Competition, where finalists will present their startups to a panel of experts, investors, and key stakeholders.

Hatem Samman, TikTok’s Executive Director of Government Relations and Public Policy in Saudi Arabia, emphasized the critical role of startups and SMEs in the Kingdom’s economic growth.

Emon Shakoor, CEO and Founder of Blossom Accelerator highlighted the program’s role in fostering a more inclusive and dynamic business landscape. She said: “Saudi Arabia is witnessing a groundbreaking shift, and entrepreneurship is at the heart of this transformation By empowering startups and SMEs, we are building the foundation for innovative companies in emerging sectors that will drive our nation’s future. Partnering with TikTok allows us to create opportunities that contribute to economic diversification and a resilient entrepreneurial ecosystem.”

The initiative marks a significant step toward strengthening Saudi Arabia’s SME sector, reinforcing the role of digital platforms in shaping the next generation of entrepreneurs.