Riyadh – Sharikat Mubasher: Saudi-based e-commerce enabler Shahbandr has unveiled the Arab world’s first video commerce platform, introducing a new era of interactive shopping.

The innovation blends product discovery and purchasing through shoppable videos and live commerce, allowing merchants to engage customers with real-time, actionable content, according to the company’s announcement on LinkedIn.

The feature is set to roll out across more than 15,000 stores currently powered by Shahbandr, aiming to boost sales and deepen customer engagement. The company described the launch as a major step toward redefining digital retail in the region, emphasizing that video is now a key driver of online purchases.

Shahbandr is a fully integrated SaaS e-commerce merchant platform that lets merchants start, grow, and manage a business with a variety of the best tools in the industry, including providing an online store, inventory, secure payments, shipping, and apps.