Riyadh – Sharikat Mubasher: Saudi-based retail solutions provider BirdEye has closed a SAR 2.2 million ($586,000) pre-seed funding round with support from a private investment fund focused on local tech growth.

As per a recent press release, the fresh capital will support BirdEye’s expansion across the Kingdom, the launch of new retail-focused tech products, and the hiring of local talent in software development, sales, marketing, and user experience.

Founded in November 2024, BirdEye aims to equip Saudi retailers with smart, easy-to-use tools that streamline daily operations and enhance competitiveness. Unlike traditional payment or store management services, BirdEye offers an end-to-end platform covering the full retail spectrum.

Abdullah Bin Omairah, CEO of BirdEye, described the investment as a turning point that reinforces investor confidence in BirdEye’s model and the market need for intelligent retail solutions tailored to Saudi Arabia.

BirdEye positions itself as a strategic partner for small and medium enterprises navigating digital transformation, aligned with Saudi Arabia’s Vision 2030. Future plans include expansion into more Saudi cities, rolling out new tech partnerships, and upgrading its platform while maintaining simplicity for local merchants.