Dubai - Sharikat Mubasher: Lottery.com signed an amended stock purchase agreement to acquire 90% of Nook Holding, a UAE-based sports and wellness incubator, for $2.5 million in cash, with expectations to close the deal by 30 June 2025.

Following the acquisition, Nook will be rebranded under the Sports.com platform, forming a regional hub for Lottery.com’s international expansion into the Middle East, the company announced in a recent press release.

This acquisition is part of Lottery.com’s broader global growth strategy that aims to build a network of Sports.com-branded incubators to serve as launchpads for early-stage businesses across sports, health, and entertainment sectors.

The next Sports.com hub is set to open during the fourth quarter (Q4) of 2025 in Al Quoz, a growing business district in Dubai, with additional locations planned in Riyadh, Jeddah, Abu Dhabi, and Greater Miami.

Commenting on this milestone, Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com, said: “This is not a one-off transaction; this is a scalable blueprint. We operate a modular model that enables us to bolt on high-potential, cash-generative businesses that expand both brands quickly and globally.”

Nook operates from One JLT in Dubai and offers co-working, licensing, and business support services tailored to startups in the sports, wellness, and fitness industries.