Riyadh - Sharikat Mubasher: Jadwa Investment, the premier investment management and advisory company in Saudi Arabia and the region, acquired a majority stake in the fast-growing retailer, Makhazen Alenayah, through its flagship blind-pool vehicle, Jadwa GCC Diversified Private Equity Fund.

This transaction marks Jadwa’s fourth investment under Jadwa GCC Diversified Private Equity Fund, the company unveiled in a press release yesterday.

With 15 branches across the Kingdom, Makhazen Alenayah offers a wide, curated product range at consistently affordable prices and through a premium one-stop-shop experience. It redefined the beauty and personal care sector by pioneering an emerging retail format: the multi-category specialist.

Tariq Al-Sudairy, Managing Director and CEO of Jadwa Investment, stated that the transaction reflects Jadwa’s confidence in the Saudi evolving consumer landscape, supported by far-reaching economic reforms and a shift toward modern retail formats.

Meanwhile, Elie El-Khoury, Head of Private Equity at Jadwa Investment, said that the investment in Makhazen Alenayah reflects Jadwa’s strategy to back high-growth businesses with scalable, defensible platforms.

For his part, Abdullah Almudaihesh, Co-Founder and CEO of Makhazen Alenaya, commented: “Partnering with Jadwa Investment marks a defining milestone in Makhazen’s journey. We will leverage Jadwa’s deep expertise to accelerate our growth, strengthen our operational capabilities and governance, and unlock long-term value.”

Almudaihesh affirmed that the partnership will reinforce the company’s leadership position in the Kingdom’s beauty and personal care sector and lay the foundation to list on the Saudi Exchange’s Main Market.

Backed by strong consumer traction and a scalable operating model, Makhazen Alenayah is poised to expand its footprint across Saudi Arabia.