Riyadh - Sharikat Mubasher: DOO, the AI-powered customer experience platform, successfully closed a $1.7 million funding round led by Merak Capital, with participation from Plus VC and other strategic regional investors.

This investment will enable DOO to expand its presence in Saudi Arabia and the GCC region, develop its products, and strengthen integrations with leading CRMs and e-commerce platforms, the company announced in a press release today.

With its headquarters now based in Riyadh, DOO combines advanced natural language processing with regional linguistic expertise to deliver seamless AI-driven support tailored to Arabic dialects and cultural nuances.

The company aims to play a pivotal role in shaping the region’s digital economy by setting new benchmarks for enterprise-grade customer experience.

Ali Mohsen, CEO and Co-Founder of DOO, stated that the funding will accelerate the company’s mission to make AI the frontline of customer engagement in the GCC and beyond.

“Investors were drawn to DOO because we’re not just building another AI tool, we’re creating culturally aware AI that truly understands our region’s customers. Our rapid traction and strong revenue growth show the demand is real, and this capital will allow us to double down on product innovation and scale across the GCC,” Mohsen added.

For his part, Abdulelah Alshareef, VP of Venture Capital at Merak Capital, commented: “By leading this round in DOO, we are backing a company with the potential to set a new standard for customer experience in the region, while further establishing Saudi Arabia as a hub for AI innovation.”

Moreover, this investment underscores the growing confidence in DOO’s mission to become the GCC’s leading AI customer experience (CX) platform, enabling enterprises to scale support, reduce costs, and deliver hyper-personalized interactions across WhatsApp, Instagram, websites, and mobile applications.