Riyadh – Exclusive Sharikat Mubasher: Mohamed El Missaoui, Chief Executive Officer of Bupa CareConnect, affirmed that Bupa CareConnect, as the healthcare delivery arm of Bupa Arabia for Cooperative Insurance, has entered a new phase of development centered on integrating medical services within a unified digital environment that places people at the heart of care, enabling them to access connected healthcare services anytime and anywhere.
In statements to (Mubasher), El Missaoui explained that the company’s participation as a Platinum Sponsor at the Global Health Exhibition 2025, held in Riyadh from October 27 to 30, 2025, reflects its commitment to supporting Saudi Arabia’s national healthcare transformation and contributing to shaping the future of healthcare in the Kingdom.
He noted that during the event, the company highlighted its experience in building an integrated healthcare model that combines preventive, curative, digital, and on-site services to achieve higher efficiency in utilization and a more human-centered service experience aligned with the ambitious goals of Saudi Vision 2030 toward a sustainable healthcare environment.
El Missaoui emphasized that the Global Health Exhibition represents a valuable opportunity to exchange expertise and share inspiring practices among healthcare leaders, experts, and decision-makers locally and internationally. He added that Bupa brings to this global forum its extensive experience in digital transformation and healthcare innovation, positioning its participation as a platform to reaffirm the Kingdom’s status as a global destination for medical and administrative excellence.
Responding to a question about the main objectives of Bupa’s participation, El Missaoui stressed that the company’s primary goal is to reinforce its position as a strategic partner in developing the future of healthcare in Saudi Arabia, and to continue its transformation journey from a traditional health insurance model to a fully integrated provider of digital and on-site healthcare services. He explained that this transformation is no longer optional but rather a necessity to meet people’s evolving needs and to achieve a balance between accessibility, speed, and quality.
He added that Bupa CareConnect operates through a unified digital environment that enables the delivery of over 400,000 digital consultations annually, supervised by specialized physicians who provide instant medical advice without the need for pre-approvals. The company’s connected care services also include laboratory testing, vaccinations, home care, and prescription refills with home delivery. He emphasized that this integration between field and digital services has significantly increased member satisfaction and reduced emergency treatment costs.
Regarding the new agreements announced during the exhibition, El Missaoui stated that the company signed 11 agreements with leading government entities and major national companies. These agreements reflect the company’s commitment to providing preventive and workplace healthcare solutions in line with the objectives of the Quality of Life Program, one of the key initiatives of Saudi Vision 2030. He added that this step also demonstrates the growing confidence in Bupa CareConnect’s integrated healthcare model and its ability to combine insurance and medical service delivery within a unified and seamless experience.
El Missaoui emphasized that this expansion reflects the company’s dedication to redefining the concept of corporate healthcare—from a purely treatment-based service to a strategic and holistic partnership aimed at developing human capital, improving national healthcare spending efficiency, and building healthier and more sustainable workplace environments.
He further mentioned that Bupa CareConnect currently manages 15 clinics within the premises of leading national organizations across the Kingdom, providing an integrated healthcare experience in workplace environments that facilitates access to services and enhances employee wellbeing and productivity. Its partners include the Public Investment Fund (PIF), the National Housing Company (NHC), the Savola Group, the King Abdullah Financial District (KAFD), and Alinma Bank, along with several major investment and industrial institutions in Saudi Arabia.
On another note, El Missaoui discussed Bupa CareConnect’s alignment with the goals of the Health Transformation Program under Vision 2030, which aims to improve service quality, ensure sustainability, and expand accessibility. He pointed out that the company has already implemented the core elements of this program through a unified digital model that integrates all medical care services under one umbrella.
He also discussed the company’s commitment to investing in telemedicine and artificial intelligence for diagnostics and data analysis, noting that these efforts are not only focused on improving services but on creating a new future for healthcare—one built on prediction and prevention rather than reaction and treatment.
He added that Bupa’s digital transformation strategies aim to establish a more connected and integrated national healthcare system that unifies service providers and enhances efficiency, innovation, and sustainability across the sector.