Riyadh - Exclusive Sharikat Mubasher: Merit Incentives, a global engagement technology and solutions company, recently relocated its headquarters to Riyadh, supported by the National Technology Development program and the Saudi Premium Residency Center.

Speaking to Sharikat Mubasher on the sidelines of Biban 2025, CEO and Co-founder Julie Barbier affirmed that the company’s mission is to create an ecosystem of local and global brands, while helping financial institutions and retail brands, such as Jahez and Messika, to thrive and create something meaningful for customers.

“We have been very successful globally, but in Saudi Arabia, we feel that we have created an impact and we are excited for what is coming,” Barbier said.

She also praised Saudi Arabia’s boldness and courage in empowering entrepreneurs to grow, innovate, elaborate, launch new ideas, and create an impact. “For me, I really realize that Saudi Arabia gave me wings as an entrepreneur, and I was able to grow and shine thanks to the leadership. As a woman entrepreneur, I feel that I can bring innovation and be able to reach Saudi 2030 goals with our expertise and technology.”

Merit assists businesses to increase customer and employee engagement via a suite of innovative cloud-based SaaS platforms, enterprise solutions, applications, and software. These solutions are supported by a unique API-centric application providing its own merchant network with over 6,000 brands across more than 150 countries, including over 800 retailers and merchants in the GCC alone.

Biban 2025 took place in Riyadh from 5 to 8 November, gathering startup founders, investors, global CEOs, policymakers, and thought leaders. It welcomed over 200 local and global speakers and 1,000 exhibitors from 150 countries to spark strategic partnerships, unveil new agreements, and create financing, training, and advisory solutions to accelerate the growth of startups and SMEs.