Riyadh - Sharikat Mubasher: Seamless Saudi Arabia 2025, the Kingdom’s most comprehensive event for digital commerce, next-generation payments, and embedded finance, convenes today in Riyadh, gathering merchants, SMEs, retailers, banks, and payment providers to discover the latest innovations in the digital commerce and payments ecosystem.

With the theme ‘The Future of Digital Commerce,’ this three-day conference hosts over 600 speakers, more than 600 exhibitors, and over 25,000 attendees from around the globe.

The conference aims to enable leading minds, entrepreneurs, and innovators across the digital commerce industry to explore new business opportunities and make valuable connections.

Participants will have the chance to showcase their products, ideas, and innovations, ensuring they are shared with the right customers in a new and exciting way.

Seamless Saudi Arabia 2025 features the Commerce University, a two-day program designed to help SMEs build, launch, and grow profitable businesses, covering essential areas, notably embedded finance and buy now pay later (BNPL).

Additionally, the event involves the Startup Village, the go-to hub for businesses looking to revolutionize their presence in the fintech and payments sectors. It showcases the latest innovations, investment opportunities, and software solutions that contribute to driving fintech innovation and business growth.

Moreover, the Signing Ceremony Zone at Seamless Saudi Arabia 2025 showcases major partnerships, product launches, and MoUs, offering businesses the opportunity to gain unmatched visibility through live event coverage and a post-event report sent to our extensive press database.