Riyadh – Sharikat Mubasher: Experts Vision Consulting (EVC), a national leader in digital transformation, smart cities, and crowd management, announced a strategic partnership with PaySky, the regional fintech company known for its digital financial solutions, to develop and operate “Zumrah,” an integrated digital payments platform and Super App dedicated to serving visitors to the Holy Sites.

As per a recent press release, the platform combines EVC’s strategic and technical expertise with PaySky’s advanced financial infrastructure and regional partnerships to build a smart, comprehensive financial ecosystem for Haram visitors.

The partnership aligns with EVC’s efforts to advance digital transformation in the Hajj and Umrah sector by deploying modern technologies that provide safe and seamless services for millions of visitors from inside and outside the Kingdom. It also supports Vision 2030 goals to enhance service quality and elevate the pilgrim experience.

Zumrah is designed to unify the digital journey of pilgrims through a fully integrated suite of services, including digital payments, e-wallet functions, booking and mobility services, logistics support, bank integrations, financial transfers, and QR-based transactions.

Basem Jamil Zafar, EVC CEO, said the agreement marks a major step toward delivering efficient and secure digital services for pilgrims. Meanwhile, Waleed Sadek, PaySky Founder and CEO, said Zumrah will be a pioneering model that blends digital finance with smart services to improve financial inclusion and enhance the visitor experience across the Holy Sites.