Riyadh – Sharikat Mubasher: Škoda Auto announced it has entered the Saudi Arabian market as part of its regional expansion strategy, partnering with SAMACO Motors to introduce its full lineup to one of the Middle East’s fastest-growing automotive markets.

As per a recent press release, the brand is launching with models including the Kodiaq, Karoq, Kushaq, Octavia and Octavia RS, with the Superb Sedan and Wagon set to arrive soon. Škoda also plans to introduce the Slavia compact sedan in 2026 to meet rising demand in the segment.

The first two retail sites will open in Jeddah and Al Khobar by the end of 2025, while a flagship showroom in Riyadh is scheduled for 2026. The outlets will feature digital touchpoints such as video walls and interactive displays as part of a fully digital customer experience.

Škoda aims to appeal to young drivers and families in major cities, supported by its newly established Škoda Middle East office under Volkswagen Group Middle East. The company sees strong potential in the Saudi market, where vehicle penetration remains relatively low compared to global averages.

Through its partnership with SAMACO Motors—one of the Kingdom’s most established automotive distributors—Škoda will roll out pop-up stores in high-traffic areas and maintain a presence at major events including Automechanika Riyadh and Riyadh Season. This move builds on Škoda’s broader regional expansion, following its recent entry into Oman, renewed operations in Qatar, and new showrooms in the UAE.