Riyadh - Sharikat Mubasher: CEER, Saudi Arabia’s first electric vehicle (EV) brand and original equipment manufacturer (OEM), is preparing to start manufacturing its first full-size vehicle during the fourth quarter (Q4) of 2026, according to CEO James DeLuca.

In an interview with Asharq Business, DeLuca stated that CEER opened a manufacturing plant in King Abdullah Economic City (KAEC) to produce the entire vehicle with an annual production capacity of 240,000 vehicles once fully operational.

During the PIF Private Sector Forum 2026, CEER concluded 16 agreements worth over SAR 3.7 billion to fuel the local automotive industry in the Kingdom. The deals aim to ensure that essential components, ranging from advanced chemical compounds to heavy steel body shop equipment, will be produced or sourced within the Kingdom.

The PIF Private Sector Forum 2026 took place in Riyadh on 9 and 10 February, gathering business leaders, investors, government entities, and innovators to unlock new opportunities and foster strategic partnerships that will help shape Saudi Arabia’s economic future.