Riyadh – Sharikat Mubasher: Mohammed Bin Salman Nonprofit City (Misk City) announced that SAP will relocate its regional Middle East and North Africa (MENA) headquarters, along with its Saudi-based entities, to offices within the city.

The announcement highlights Misk City’s growing appeal as a destination for global companies seeking an innovation-driven business environment aligned with the goals of Saudi Vision 2030. By attracting SAP’s regional headquarters, the development aims to further strengthen its role as a hub for technology, talent development, and entrepreneurship.

Ahmed AlFaifi, SAP MENA Senior Vice President and Managing Director, said the relocation would position the company within one of Saudi Arabia’s most dynamic innovation communities, enabling closer collaboration with customers, partners, and local talent while benefiting from an ecosystem designed to encourage creativity and growth.

The offices at Misk City, which are currently nearing completion, will include a cluster of Grade A buildings designed to support productivity and collaboration. The development will feature landscaped public spaces, natural-light work environments, and access to retail and lifestyle amenities.

Once operational, the new site is expected to serve as SAP’s regional base for innovation initiatives, customer engagement, and digital transformation projects across the Middle East and North Africa.