Abu Dhabi - Sharikat Mubasher: Khalifa Fund for Enterprise Development (KFED) signed a memorandum of understanding (MoU) with the on-demand food delivery platform, Keeta, to empower Emirati entrepreneurs and small and medium-sized enterprises (SMEs) in the food and beverage (F&B) sector.
This partnership aims to support homegrown startups and SMEs across modern sales channels and accelerate their integration into the digital economy, according to a recent official statement.
Both sides will work together to provide startups and SMEs with a comprehensive support ecosystem to help them expand their customer reach and drive sustainable growth.
The MoU was signed by Khalifa Al Kuwaiti, Executive Director of the Entrepreneurship Sector at KFED, and Lucas Xie, General Manager of Keeta UAE, in the presence of several senior officials.
Under this collaboration, specialized development programs will be introduced to enhance enterprises’ operational and commercial readiness and strengthen their competitiveness in a rapidly evolving market. It also supports local businesses by equipping entrepreneurs with practical tools and knowledge to drive sustainability, elevate service quality, showcase their brands, and build consumer trust.
Commenting on the partnership, Al Kuwaiti said: “The collaboration with Keeta represents an important step in our ongoing efforts to empower Emirati entrepreneurs and enhance the capabilities of start-ups and SMEs in the food and beverage sector by providing advanced digital solutions.”
He emphasized the fund’s commitment to empowering Emirati entrepreneurs with the tools and capabilities they need to turn their ambition into a competitive business.
“Through this MoU, we aim to foster a supportive environment that empowers entrepreneurs to scale with confidence and build sustainable businesses aligned with the evolving needs of the local market,” Xie said.
By combining Khalifa Fund’s extensive expertise in SME development with Keeta’s advanced digital and operational capabilities, the partnership supports a broader vision of fostering a resilient business ecosystem that drives sustainable growth and long-term success for national enterprises.