Riyadh – Sharikat Mubasher: The Sports Investment Forum 2026 (SIF) has kicked off in Riyadh, drawing a global lineup of dignitaries, CEOs, investors, and decision-makers. Running from 20 to 22 April, the forum features a multi-track agenda focused on the future of sports investment.

The program spans keynote sessions, agreement signings, and an investment exhibition, bringing together local and international players. A dedicated business club is also facilitating meetings between investors and corporate leaders to accelerate partnerships.

Discussions throughout the forum are exploring how sports investment intersects with sectors such as tourism, technology, and media, alongside deeper dives into investment funds and project financing. An innovation track is spotlighting the role of artificial intelligence, as well as themes including urban innovation, media transformation, and the growth of sports federations. The agenda also highlights women’s empowerment in sports investment, in collaboration with Princess Nourah bint Abdulrahman University.

The event underscores the Kingdom’s accelerating push to position sports as a key investment sector, supported by regulatory reforms, infrastructure development, and government-backed initiatives aligned with Saudi Vision 2030.