Riyadh – Sharikat Mubasher: RAPP MENA, a customer experience and communications agency under Omnicom Group, announced its expansion into Saudi Arabia with support from AstroLabs, establishing a new office in Riyadh.

In a recent press release, the company said the expansion aims to support Saudi brands and enterprises with data-driven marketing, customer experience transformation, CRM, loyalty programs, and AI-powered communication solutions. RAPP MENA operates across the UAE, Egypt, North America, Europe, Latin America, and APAC, and is now strengthening its Gulf presence through the Saudi market.

Curtis Schmidt, CEO of RAPP MENA, said Saudi Arabia’s rapid transformation and growing digital economy are creating demand for integrated customer experience systems that combine data, technology, creativity, and communications to deliver personalized engagement at scale.

Meanwhile, Fouad Fattal, Vice President, Commercial at AstroLabs, said Saudi brands are increasingly seeking partners capable of understanding customers at an individual level and delivering advanced first-party data and personalization capabilities.

The move comes as Saudi Arabia’s digital advertising market continues to grow rapidly, supported by high internet penetration and rising social media usage across the Kingdom.