Riyadh – Sharikat Mubasher: Etihad Atheeb Telecom Group announced the official launch of its fintech subsidiary, GO Money, after obtaining the final license from the Saudi Central Bank (SAMA) and completing all regulatory and operational requirements needed to begin operations.

As per a recent press release, the company will provide micro-consumer financing through a fully digital platform, enabling customers to apply for and obtain financing electronically. The launch forms part of Etihad Atheeb's strategy to diversify beyond telecommunications and capitalize on opportunities in Saudi Arabia's rapidly expanding fintech sector.

Yahya Al Mansour, Chairman of Etihad Atheeb Telecom Group and GO Money, said the new venture represents a strategic step in the group's fintech expansion plans. He noted that GO Money leverages advanced technologies and artificial intelligence to deliver a faster, more efficient, and reliable financing experience.

Meanwhile, Saleh Al Anzi, GO Money CEO, said the company has already begun receiving applications through its digital platform, supported by investments in advanced technology infrastructure, risk management, and compliance systems.

The launch comes as Saudi Arabia continues to accelerate financial sector innovation under Vision 2030, with fintech emerging as one of the Kingdom's fastest-growing industries and a key driver of digital financial inclusion.