Riyadh – Sharikat Mubasher: Saudi Event Show 2026 is set to launch in Riyadh on 9 and 10 September at The Arena, bringing together professionals and businesses driving the Kingdom’s fast-growing events, entertainment and MICE industry.

Now in its sixth round, the event is expected to attract more than 5,500 industry professionals and feature over 100 exhibitors and suppliers, as per a recent press release. More than 30 regional and international speakers will also deliver over 15 hours of leadership content across two seminar hubs.

The show will highlight the latest event technologies, production solutions, creative services, logistics and venue solutions supporting Saudi Arabia’s expanding events ecosystem.

The event comes as the Kingdom accelerates the development of its cultural, tourism, entertainment, sporting and business sectors, creating growing demand for companies and talent capable of delivering large-scale experiences.

The week will conclude with the second Saudi Event Awards on September 10 at JW Marriott Hotel Riyadh, recognizing individuals, companies and events shaping the Kingdom’s evolving events industry.