Cairo - Sharikat Mubasher: Zeal, the Egypt-based payments technology company, raised a $10 million funding round from undisclosed investors, bringing its total funding to $14 million.

The funding will help Zeal activate its technology on over four million card machines over the next 24 months, deepen integrations across payment environments, and expand the tools merchants and payment providers use to understand their businesses, the company revealed in a press release yesterday.

Zeal expects to grow its coverage and expand its acquirer relationships in the coming period.

The technology company brings loyalty and merchant intelligence to payment terminals, enabling merchants to configure stamps or points, add optional phone-number capture, or connect an existing loyalty engine.

Omar Ebeid, co-founder and CEO of Zeal, said: “A card payment should be the start of a more useful customer relationship. The hard part is connecting the fragmented infrastructure behind the counter. We have spent years working across that ecosystem. With signed acquirer contracts covering more than four million card machines, this funding supports the next 24 months of activation and the next stage of Zeal’s growth.”

Zeal’s earlier backers include Saudi Arabia’s Raed Ventures, Pinnacle Capital and CUR8 Capital. Raed Ventures’ Raed III fund counts Saudi Venture Capital (SVC) among its investors.