Dubai – Sharikat Mubasher: LuLu Money Business, the SME-focused financial services platform of LuLu Financial Holdings, signed a memorandum of understanding (MoU) with Mastercard to expand integrated payment and financial solutions for small and medium-sized enterprises (SMEs) in the UAE.

Signed at Investopia Bridge in Abu Dhabi, the agreement aims to connect payments, expense management, cash flow services, and other financial capabilities to support SMEs’ operations and growth.

The collaboration will combine LuLu Money Business accounts issued by ruya, a Central Bank of the UAE-licensed Islamic bank, with Mastercard’s card solutions and advisory services. The partners also plan to expand the platform’s financial and value-added services over time.

On this occasion, Adeeb Ahamed, Managing Director of LuLu Financial Holdings, said the partnership represents a step toward building a one-stop financial solution that helps SMEs manage transactions and grow their businesses.

Meanwhile, Mete Guney, Executive Vice President of Market Development for EEMEA at Mastercard, said the collaboration would expand access to payment and financial services as UAE businesses increasingly adopt digital solutions.