Dubai - Sharikat Mubasher: Ziina, a Dubai-headquartered consumer and business financial platform, partnered with skrooge.ai, an AI-powered accounting and tax service for UAE businesses, to advance financial management for businesses.

The partnership automatically syncs Ziina transactions with skrooge.ai, using automation and AI to reduce the work involved in keeping financial records up to date, Ziina announced in a press release today.

By connecting their Ziina Business Account to skrooge.ai, businesses will find that all new Ziina transactions are automatically synced to their books. Business owners will see revenue in real time, reconcile payments, and keep their financial records current without manually moving transaction data between systems.

Businesses can use Skrooge through WhatsApp or Telegram to create invoices with Ziina payment links, check paid invoices, and send payment reminders.

Tomas Riberio, partnerships lead at Ziina, said: “Small businesses need financial tools that work together as their businesses grow. We see an opportunity to make managing money simpler by connecting the services businesses already rely on, reducing the operational burden on owners so they can focus on running their businesses. Our partnership with skrooge.ai is a step in that direction, using automation to bring payments and accounting closer together.”

The partnership extends Ziina’s role in businesses' financial lives beyond accepting and moving money. By connecting its Business Account with accounting and tax infrastructure, Ziina is building a more connected financial platform around the needs of the region’s growing SME community.