Riyadh - Sharikat Mubasher: AstroLabs, a leading business expansion platform, launched the first Saudi expansion consultant chatbot, Najm, to cater to the demand for accessible, local, and in-depth information, the company announced in a press release.

Powered by artificial intelligence (AI), Najm aims to help companies fast-track business setup, expedite time to market, and seamlessly integrate with the Kingdom’s economic and social fabric by providing insights into the Saudi expansion journey and information on the economy’s growth.

The new chatbot is equipped with advanced machine-learning capabilities and responds to a wide range of inquiries from users across diverse industries in multiple languages.

Launching Najm underpins AstroLabs’ commitment to implementing new technologies to meet the needs of businesses entering Saudi Arabia.

Alex Nicholls, Director of Expansion at AstroLabs, said: “With the introduction of Najm, we aim to harness the power of conversational AI to enable instant access to valuable information with ease, in line with our position as the Gulf’s leading business expansion platform.”

He clarified that Najm cements the company’s key role in bringing an influx of global firms to the fore of change in the Kingdom to support the implementation of national transformation initiatives outlined in Vision 2030.