Riyadh - Sharikat Mubasher: Sweply, a social media management platform based in Saudi Arabia, secured $2 million in a seed round, with participation from 500 Global MENA and Salla, a recent statement unveiled.

Sweply will dedicate the proceeds to consolidate its position in the advertising technology (Ad Tech) market, fuel expansion plans, and develop innovative solutions.

The company will further use the investment to enhance the capabilities of its platform, expand its reach, and tap into new markets.

Wael Hassan, Co-founder and CEO of Sweply, stated that the investment represents a significant milestone in the company’s journey toward revolutionizing the Ad Tech sector by leveraging cutting-edge solutions.

Sweply platform harnesses artificial intelligence (AI) technologies to assist businesses in enhancing their online presence through social media. It offers a full suite of features and tools that simplify creating, managing, optimizing content, and launching digital campaigns for businesses.

For her part, Amal Dokhan, Managing Partner at 500 Global MENA, affirmed Sweply’s ability to revolutionize the Ad Tech industry through its innovative approach that focuses on using data to achieve measurable investment returns.

Meanwhile, Ibrahim Mutahar, Founder and CPO of Sweply, emphasized the company’s commitment to upgrading and developing the digital advertising field.

Moreover, the investment vehicle will help Sweply upgrade its products to solidify its presence in the market and fulfill the growing demand for advanced Ad Tech solutions.