Dubai - Sharikat Mubasher: Muller & Phipps Middle East Group, a leading technology distributor in the Middle East and North Africa (MENA), acquired all assets of Power League Gaming, the renowned gaming and esports agency based in the UAE.
Muller & Phipps will inject investments into Power League Gaming to fuel its Dubai operations and expansion into Saudi Arabia during the fourth quarter (Q4) of 2024, the company announced in a statement.
Trevor Price, Group CEO of Muller and Phipps Middle East Group Holdings, said: “With Power League Gaming we see market experts who have grown rapidly and who have the talent and drive to take the business and the category itself to the next level across our region. We are excited to launch into Saudi Arabia later this year and to offer local clients the latest and most commercially sound esports and gaming strategies in the field.”
Meanwhile, Matthew Pickering, CEO of Power League Gaming, commented: “Saudi Arabia’s firm commitment to become a global hub in the category by 2030 makes the opportunity even greater. We are delighted to be working with our new partners and owners Muller & Phipps to become a key player in their vision for the region.”
It is worth noting that the Saudi gaming market has jumped with a 20.2% CAGR in gaming revenues from 2017 to 2023 and an estimated 23.5 million gamers, according to Newzoo research.
