Riyadh - Exclusive Sharikat Mubasher: The fourth edition of the Saudi Franchise Expo (SFE) witnessed the signing of 400 to 500 agreements valued at over SAR 100 million, Abdulrahman Al Ghamdi, Head of SFE and Administrative Project Manager at Sunaidiexpo, revealed in an interview with Sharikat Mubasher.

Speaking on the sidelines of the expo, Al Ghamdi affirmed that the SFE is the largest franchise expo in Saudi Arabia and the GCC, covering a total area of 7,000 square meters. This year, the expo welcomed 180 brands from over 18 countries.

Al Ghamdi noted that Sunaidiexpo organized the SFE 2025 in partnership with key Saudi entities, including the Federation of Saudi Chambers and Riyadh Chamber.

Additionally, the official confirmed that the fifth edition of SFE will take place in Saudi Arabia from 27 to 29 January 2026.

Sunaidiexpo specializes in organizing and managing conferences, festivals, and national events such as Foodex Saudi, SFE, Maison Chic, and Jewellery Salon.

The Saudi Franchise Expo 2025 took place in Riyadh from 27 to 29 January, serving as a dynamic platform for entrepreneurs and investors to enter the world of franchising, giving them the chance to meet and network with leading franchisors and discover the latest investment opportunities across various sectors. It featured a comprehensive educational program, including workshops and training seminars covering all aspects of franchising.

It is worth noting that Sharikat Mubasher participated in the Saudi Franchise Expo 2025 as a Media Sponsor.