Riyadh - Sharikat Mubasher: Ceer, Saudi Arabia’s first electric vehicle (EV) brand, is set to contribute $8 billion to the Kingdom’s GDP by 2034. According to James DeLuca, CEO of Ceer, the project will generate 30,000 jobs and attract $150 million in foreign investment.
In an interview with Al Arabiya Business, DeLuca revealed that Ceer is in talks with SABIC and Ma’aden to utilize local minerals and enhance industrial integration. The company will unveil its first vehicles by the end of 2025, with production beginning in Q4 2026.
Ceer has partnered with global firms like BMW, Foxconn, and Siemens, alongside key suppliers in King Abdullah Economic City, to build its EV production ecosystem. The company is also committed to workforce localization, with Saudis making up 35% of its 1,300 employees. Programs like Ceer Waed and collaborations with NAFA aim to train local talent in manufacturing and engineering.
To address EV challenges, Ceer has secured a partnership for battery cell supply and is supported by the Public Investment Fund’s EVIQ, which is developing a nationwide charging network. The company plans to release multiple models after its initial 2026 launch.
