Riyadh – Sharikat Muasher: United World Group, owned by Prince Abdullah bin Mosaad Al Saud, is preparing to launch a sports investment fund worth up to SAR 1 billion.

This was announced by the prince during the Sports Investment Forum (SIF) 2025 in Riyadh in an interview with Asharq Business.

The fund will focus mainly on opportunities in Europe and North America, where Prince Abdullah says stable broadcast contracts make football club investments more attractive. United World will contribute 20% of the fund’s capital and seek investors for the remaining 80%.

As part of a broader restructuring, the group has sold a French club and is considering exits from India and the UAE to redirect investments.

Prince Abdullah also confirmed the recent sale of English club Sheffield United to U.S.-based COH Sports for a reported 105 million Euros.