Kuwait - Sharikat Mubasher: ZAINIAC, the internal innovation program of Zain, announced its strategic investment in Actly, an AI startup founded by Zain Kuwait employee Ahmad AlObaid, as part of its ongoing interest in empowering employees to dream, build, and lead.

Actly offers personalized customer experiences through AI Agents and provides actionable decision intelligence, combining real-time insights, behavior analytics, and predictive reporting to elevate business decision-making, Zain stated in a press release yesterday.

With the capability to automate over 20,000 monthly conversations, Actly empowers organizations to scale effortlessly and meet growing customer expectations precisely.

This investment aligns with Zain’s ‘4WARD – Progress with Purpose’ strategy, which emphasizes meaningful innovation, inclusive growth, and digital transformation with real societal impact. It also reinforces ZAINIAC’s commitment to building a future where progress is fueled by purpose and innovation is driven from within.

Malek Hammoud, Zain Group Chief Digital and Investment Officer, said: “We don't just talk about innovation, we invest in it, especially when it comes from our own people. This strategic deal is a reflection of belief in our employees’ potential to become the region's next tech pioneers."

For his part, Ahmad AlObaid, CEO of Actly, commented: "History is witnessing a tectonic shift with the emergence of AI, and the region is rapidly adapting and exploiting it. With Zain’s continuous support and belief in emerging talents, the opportunities are immense, and the future for Actly is bright."

Actly is in the final stages of development and plans are underway to integrate the platform into Zain Kuwait soon, as well as other Zain operations in due course.

Moreover, this milestone transaction represents a new chapter in Zain’s ongoing commitment to foster intrapreneurship, transform ideas into impact, and champion the future of digital innovation in the region and beyond.