Cairo – Sharikat Mubasher: ElGameya, Egypt’s leading fintech platform digitizing the traditional ROSCA (Rotating Savings and Credit Association) model, has secured a 7-figure USD investment round to accelerate platform development and expand its reach.
As per a recent press release, the round was led by AYADY for Investment and Development, with participation from Jedar Capital, Cubit Ventures, Ventures Notes, P-Maestro, and a network of local and international angel investors.
Founded in 2020, ElGameya offers a digital alternative to informal savings circles widely used in Egypt. Through its mobile app, users can join savings groups, customize terms, and access financing options with transparency and security. The platform targets diverse needs—from education and marriage to small business funding.
With one million users and over 150 partnerships with companies and schools, ElGameya reports 50% month-on-month growth. CEO Ahmed Abdeen described the investment as a strong vote of confidence and a catalyst for scaling the platform.
Osama Saleh, AYADY’s Chairman, said the investment aligns with the company’s mission to promote financial inclusion. As MENA’s fintech sector grows, ElGameya is positioning itself as a pioneer in inclusive, tech-driven savings solutions for underserved communities, bridging gaps left by traditional financial systems.
