Riyadh - Sharikat Mubasher: AsiaFIN Holdings, a pioneering provider of market research studies and consultancy services based in Kuala Lumpur, announced its official entry to Saudi Arabia with the signing of a major contract with a government financial institution.

Under this agreement, AsiaFIN’s wholly owned subsidiary, Insite MY Systems (IMS), will deliver AI payment processing software supporting image-based check clearing and ISO20022 compliant payment workflows, the company unveiled in a statement yesterday.

This strategic deal marks AsiaFIN’s ninth market and its first customer in the GCC region. It also aligns with Vision 2030’s objective of driving digital transformation in the banking and financial services sectors.

KC Wong, AsiaFIN’s CEO, commented: “This relationship represents our first major customer in the Middle East, particularly the thriving market of Saudi Arabia, and represents an important growth opportunity for AsiaFIN in the GCC region.”

Terms of the agreement, including the name of the customer and cost of the project, are subject to non-disclosure agreements.

AsiaFIN now operates across nine countries with deployments in Malaysia, Myanmar, Singapore, the Philippines, Thailand, Indonesia, Pakistan, Bangladesh, and Saudi Arabia.