Riyadh – Sharikat Mubasher: Al Ghurair Mobility announced inking an agreement with China’s Dongfeng Motor Corporation to launch the premium automotive brands MHero and Voyah in Saudi Arabia, marking a key milestone in its regional expansion.
According to a recent press release, the partnership will introduce advanced new energy and hybrid vehicles tailored for the Kingdom, aligning with Saudi Arabia’s Vision 2030 goals of sustainable mobility and economic diversification. Backed by Al Ghurair’s service network, the brands promise a mix of performance, innovation, and luxury.
Executives attending the signing included John Iossifidis, group CEO of Al Ghurair, Oscar Rivoli, CEO of Al Ghurair Mobility, and Qiu Xiaojun, CEO of China Dongfeng Import and Export Co.
MHero, launched in 2022, is Dongfeng’s ultra-premium off-road marque, drawing on the company’s military heritage with electrified SUVs such as the MHero 1 and MHero 2. Voyah, introduced in 2021, focuses on high-end electric mobility with models like the Voyah FREE SUV and DREAM MPV, offering long-range capability and advanced driver-assist features.
