Riyadh – Sharikat Mubasher: Speaking during Monsha’at’s Franchise Round event in Al-Ahsa, Abdulaziz AlHatlani, CEO of Suknai Group, highlighted sector expertise and strong management as essential pillars for entrepreneurial success.

AlHatlani explained that franchising has become one of the most effective tools for expansion, allowing business owners to scale rapidly across multiple markets in return for a defined share of profits. He described the model as a smart growth strategy, particularly for companies seeking faster market penetration without bearing the full operational burden of expansion.

However, AlHatlani cautioned that franchising should only be pursued once a brand is fully prepared. He urged entrepreneurs to focus first on strengthening their core operations by investing in capable management and marketing teams, and by building a proven business model that delivers sustainable profitability.

According to AlHatlani, a well-empowered brand not only increases the chances of successful expansion but also ensures long-term value for both the business owner and franchise partners, reinforcing franchising as a win-win growth model when executed correctly.