Riyadh – Sharikat Mubasher: Saudi Arabia’s sports economy is set for rapid expansion, according to the newly launched Saudi Arabia Sports Business & Tech Report 2025, which positions the Kingdom as one of the fastest-growing sports markets globally under Vision 2030
The report estimates the total Saudi sports market at $8.4 billion in 2024, with projections pointing to $22.5 billion by 2030, driven by sustained public and private investment.
Between 2020 and the first quarter of 2025, Saudi entities invested around $7 billion across global and local sports assets, while the Kingdom hosted more than 30 major international sporting events between 2020 and 2024.
Infrastructure development is also accelerating, with 15 smart stadiums currently under construction or major refurbishment. Despite being at an early stage, the local SportsTech ecosystem recorded $7.4 million in startup investments between 2020 and 2024, led by Grintafy’s $2.1 million funding round in 2022.
The report was inaugurated as the first-ever Saudi-focused sports business and technology study by Berlin-based SportsTechX, with support from the Ministry of Investment, Saudi Arabia.
