Riyadh - Sharikat Mubasher: Saudi lifestyle platform Metafare successfully closed its first investment funding round valued at $1 million, co-led by Harmonix Ventures and a consortium of prominent regional family offices.

In a recent statement, the company revealed that it will use the new funding to scale its technical capabilities, accelerate the spread of its digital services, and expand its presence in Saudi Arabia and the GCC.

Metafare merges immersive virtual and augmented reality fitness experiences with AI-driven behavioral models, enabling individuals to achieve their overall health and wellbeing goals in a more enjoyable, personalized, and convenient way.

It aims to transform how people across the Middle East experience wellness by delivering clinically backed virtual reality fitness sessions that employees, patients, and everyday users can access in 15 minutes from anywhere. It provides individuals with the guidance, experiences, and support they need at every stage of their wellness journey.

This investment underscores the confidence of the Saudi investor community in the integration of immersive technology into human wellness.

Since its launch in 2025, Metafare has delivered over 3,000 immersive wellness experiences across diverse formats and user groups, achieving a 95% user satisfaction rate. It forged strategic partnerships with healthcare providers and corporate entities, laying a foundation that goes well beyond a tech demo.