Riyadh – Sharikat Mubasher: Swiss Premium Negoce, a Switzerland-based luxury travel services company, plans to establish a headquarters in Saudi Arabia within five years, with Riyadh being considered a potential location, its Founder and General Manager Zied Aouaa told Al Aleqtisadiah.

Founded in Geneva in September 2011, Swiss Premium Negoce specializes in arranging accommodation, transportation, hotel, villa and chalet bookings, private jet travel, medical stays in Switzerland, and concierge services for high-spending travelers.

Aouaa said the company’s planned expansion into Saudi Arabia is driven by the Kingdom’s development of tourism destinations, infrastructure, hotels, and activities. The company aims to bring its expertise in organizing travel and stays for luxury travelers to the local market.

He added that Saudi Arabia’s position as a leading Gulf source market for Swiss tourism, along with rising demand from Middle Eastern travelers following the COVID-19 pandemic, supports the company’s expansion plans.

The company also seeks to transfer knowledge and expertise gained in Switzerland while developing services tailored to the needs of Saudi travelers.