Noha Gad

In the dynamic world of investing, investors build wealth by spotting opportunities others overlook. Visionary minds who seize groundbreaking shifts turn bold visions into lasting fortunes. Yet, while steady paths promise safety, they often cap potential at modest gains. For those seeking to outpace the market and capture extraordinary upside, aggressive investing offers a thrilling alternative.

Aggressive investing means taking bigger risks for the chance of much larger rewards. This strategy focuses on fast growth through smart, high-stakes choices, such as investing more in rising sectors or entering into new ventures early.

What is an aggressive investment strategy?

An aggressive investment strategy is a high-risk portfolio management approach that seeks to maximize returns by prioritizing capital appreciation over income or principal safety. Such strategies typically allocate heavily to stocks with little or no exposure to bonds or cash.

This approach often suits young adults with long investment horizons or any investor with a high tolerance for risk, as they can better withstand market volatility and early losses. However, it generally requires active management to respond to market swings and maintain the portfolio's growth potential.

Compared to conservative strategies, which emphasize capital preservation through stable, income-generating assets, such as bonds or dividend-paying stocks, aggressive growth strategies allocate more to equities with higher price variability. Aggressive growth stands apart by pursuing maximum upside, often through concentrated positions, sector-specific bets, or speculative opportunities.

Components of aggressive investment strategies

An aggressive investment strategy is built on the pursuit of significant growth over time, relying on specific components that prioritize long-term potential over immediate safety. The core components of an aggressive investment strategy include:

*Heavy equity allocation: Portfolios are typically dominated by stocks, often holding a significantly higher percentage in equities compared to safer assets like bonds or cash. This heavy weighting allows investors to capture the higher growth rates historically associated with the stock market.

*Focus on high-growth assets: an aggressive investment strategy targets companies expected to expand their earnings or revenue much faster than the average business. This frequently involves investing in smaller, younger companies or businesses operating in rapidly evolving sectors like technology.

*Sector concentration: This strategy may concentrate heavily on a specific industry that shows strong promise, rather than investing across different business types.

*Using advanced financial tools: some aggressive strategies incorporate tools like options, futures, or leveraged funds that aim to multiply market movements. These tools provide the potential for massive gains; however, they also come with the risk of significant or total loss.

In conclusion, an aggressive investment strategy is a commitment to growth that requires both mental toughness and a disciplined hand. By focusing on long-term potential and embracing the volatility that comes with it, investors become ready to capture opportunities that others might avoid out of fear.

However, understanding that the goal is not just to take risks, but to take the right risks is pivotal. Success in this arena relies on investors’ ability to remain patient during market swings and to stick to their strategy even when the outlook feels uncertain. 

Ghada Ismail

Positioned at the intersection of conversational AI and enterprise automation, Amira AI Almost Human is a Germany-origin platform delivering AI-powered customer experience and sales solutions across the Middle East and Europe. Headquartered in Dubai and operating under AC Group Middle East, the company enables businesses to automate interactions across voice, chat, email, and messaging platforms in more than 120 languages, offering what it describes as a highly human-like AI interface. 

Designed as an omnichannel automation layer, Amira’s technology integrates with enterprise systems to streamline customer service, qualify sales leads, and manage high volumes of interactions in real time. Its platform is used by over 150 enterprises, spanning industries where responsiveness and customer experience are critical, positioning the company as a key player in the growing adoption of AI-driven customer engagement solutions in the region. 

In this interview, Andreas Willmers, CEO of Amira.ai Almost Human, discusses how the company is addressing long-standing inefficiencies in customer care, the evolving concerns around AI adoption, and the opportunities emerging in Saudi Arabia’s rapidly advancing digital economy.

What problem are you solving today by using different AI tools?
We are solving a wide range of customer care challenges. We position ourselves as one of the world’s leading AI and automation platforms, enabling companies to automate processes across voice, chat, and virtually any communication channel. Our platform connects from anywhere to anywhere, acting as an API layer before, during, and after every conversation.

A key issue we address is waiting time. Traditionally, when customers call an airline or similar service, they may wait up to 45 minutes before being assisted. With AI, we can pick up calls within 10 seconds and resolve up to 80% of inquiries without involving a human agent. In effect, companies gain access to a virtually unlimited workforce that can respond instantly while maintaining a human-like interaction.

Beyond customer care, we also support sales processes by qualifying large volumes of leads. For instance, in real estate, agents often struggle to reach potential clients. Our platform can contact and qualify an unlimited number of leads immediately, improving efficiency and reducing frustration.

Ultimately, customer service becomes faster, more accessible, and available 24/7 across all channels, whether WhatsApp, email, phone, Slack, or Telegram. With full context awareness, we can resolve issues more efficiently, resulting in higher customer satisfaction, improved net promoter scores, increased sales, and reduced operational costs.

What is the top concern your clients raise about AI, and how do you address it?
There are companies that are already highly prepared for AI and understand that it is not perfect and is still evolving. However, the primary concern we encounter is data security, which is especially critical when working with banks and large enterprises such as Vodafone, Volkswagen Group, and L’Oréal.

To address this, we implement strict security measures. Unlike some smaller providers that directly connect AI systems to CRM platforms, we always introduce a security layer in between. This ensures that AI never has direct access to the CRM. Additionally, within workflows, we define precisely what information the AI can request and what it can return. Proper orchestration and security layers are essential to maintaining data integrity and protecting sensitive information.

Are there any collaborations or partnerships your company is considering in the Saudi market?
We already have partnerships in place. Our solution is fully white-labelable, meaning partners can adopt our technology, brand it with their own identity, and offer it under their name. This significantly expands market opportunities.

Our platform covers the full ecosystem, including agentic capabilities, call analysis, agent training, and real-time assistance. In markets like Saudi Arabia, this model enables large IT companies—previously focused on equipping call centers or providing telecom infrastructure—to integrate our solution and offer it to enterprises under their own brand.

We are actively seeking additional white-label partners in Saudi Arabia, as well as large enterprise clients that are ready to transition to AI-driven automation.

In your opinion, which sectors in Saudi Arabia are most ready for AI transformation?
Sectors with high customer interaction are the readiest. This includes hospitality, real estate, banking, airlines, and insurance. These industries handle large volumes of customer inquiries and place significant importance on customer satisfaction. Wherever customer experience is critical, AI adoption becomes both necessary and highly impactful.

How does your company approach responsible and ethical AI deployment?
Since AI is not perfect, it is essential to implement oversight mechanisms. Our approach involves deploying a second AI system to monitor and evaluate the performance of the first. Every interaction is continuously assessed from a technical standpoint to ensure quality and accuracy.

For example, after each call, we analyze how the AI performed, what actions it took, and whether all queries were handled correctly. This constant monitoring ensures that the system maintains high standards and operates responsibly.

How do you envision AI shaping the broader business landscape in Saudi Arabia?
Saudi Arabia is a large and diverse market, and AI will inevitably impact every industry. Those who believe they do not need AI today are similar to those who believed they did not need the internet in the 1990s.

AI will enhance customer service, automate business processes, and enable faster, more efficient operations. Ultimately, it will lead to higher customer satisfaction and increased revenue across sectors.

Kholoud Hussein

When Saudi Arabia speaks today about diversification, innovation, and economic transformation, it increasingly looks upward—toward space. The Kingdom’s renewed focus on aerospace, satellite technology, and advanced data infrastructure has opened the door for a new generation of companies operating at the intersection of engineering, artificial intelligence, and orbital science. Among the most promising of these emerging players are micro-constellation startups, a sector that only a decade ago barely existed in the region. Today, it stands as one of the most strategically significant fields shaping the Kingdom’s long-term vision for sovereignty, technological leadership, and economic competitiveness.

Micro-constellation startups specialize in designing and launching large clusters of small satellites—often no bigger than a shoebox—that fly in formation around Earth. Together, they function as a coordinated network, collecting environmental, commercial, and geospatial data in real time. Unlike traditional satellites, which can cost hundreds of millions of dollars and take years to build, micro-constellation satellites are lighter, cheaper, and faster to deploy. Their rise globally has transformed satellite services from the domain of governments and aviation giants into a competitive new arena where startups can innovate.

Saudi Arabia, recognizing the strategic importance of this shift, is now moving aggressively to cultivate its own micro-constellation ecosystem. Through policy, funding, infrastructure, and investment incentives, the Kingdom is working to ensure it becomes a regional leader—and eventually, a global contributor—in the new space economy.

A Strategic Bet Aligned With Vision 2030

The push toward micro-constellation technology is not a standalone effort; it is embedded deeply within the national transformation agenda. The Kingdom’s Vision 2030 identifies aerospace and space technology as critical components of its future industrial base. For policymakers, satellites are not merely scientific tools. They are engines of economic intelligence, national security, climate strategy, and digital transformation.

Saudi officials acknowledge this openly. In comments made during the Saudi Space Agency’s 2024 annual forum, a senior representative stated that “space data will be a foundation of the Kingdom’s digital economy.” He emphasized that the small satellite model—flexible, affordable, and scalable—offers a unique opportunity for Saudi entrepreneurs and engineers to compete globally without the prohibitive capital costs that once hindered regional participation in the sector.

Investment figures reflect this seriousness. Over the past four years, Saudi Arabia has invested more than SAR 8 billion ($2.1 billion) in space-related initiatives across the Agency’s program portfolio. These investments include satellite manufacturing facilities, research partnerships with global aerospace companies, university programs dedicated to aerospace engineering, and the creation of local talent pipelines. The goal is clear: micro-constellation startups are not meant to be fringe experiments. They are intended to become anchors in the Kingdom’s broader technological landscape.

How Micro-Constellation Startups Operate—and Why They Matter

Micro-constellation startups operate with a fundamentally different model than traditional satellite companies. Instead of building a single, extremely expensive satellite designed to last fifteen years, they develop fleets of small satellites in low-earth orbit, each designed for specific functions. By working in synchronized clusters, they can generate continuous streams of high-frequency imagery, climate readings, maritime activity, agricultural data, and IoT connectivity.

This shift has reshaped industries worldwide. For example, farmers can now optimize irrigation using images captured multiple times per day; shipping companies can track fleets with unprecedented precision; and governments can monitor environmental degradation in real time. What once required billion-dollar budgets can now be done for a fraction of the cost.

In Saudi Arabia, this capability is particularly powerful. The Kingdom’s geography—one of the world’s largest deserts combined with maritime zones, vast construction sites, and rapidly expanding urban landscapes—demands continuous monitoring. Micro-constellations offer exactly that. They allow policymakers, developers, and private companies to build accurate models of everything from water scarcity to population expansion.

The rise of mega-projects has only intensified this need. NEOM, Qiddiya, the Red Sea Project, Diriyah Gate, and other developments rely heavily on satellite intelligence for construction mapping, environmental monitoring, autonomous vehicle coordination, and logistical planning. An official from NEOM’s technology division recently noted that “no mega-project of this scale can function without satellite data,” a statement that underscored how micro-constellations have become indispensable infrastructure for the Kingdom’s most ambitious endeavors.

The Saudi Startup Scene: Who Is Operating in This Space?

While the sector is still in its early stages, several startups and early-stage companies are beginning to carve out territories within Saudi Arabia’s growing micro-constellation landscape. Some are focused on satellite manufacturing; others specialize in Earth observation analytics; still others focus on IoT connectivity for industrial operations.

One emerging company, often cited by industry analysts, is developing a fleet of small satellites dedicated to environmental monitoring, especially desertification and climate-change impacts on the Arabian Peninsula. Their models allow local governments to track vegetation patterns, water resources, and dune shifts—crucial data as Saudi Arabia pushes large-scale initiatives in food security and land restoration.

Another startup, representing a different slice of the ecosystem, does not build satellites at all. Instead, it purchases raw satellite imagery from global providers and uses AI to extract insights for Saudi clients. This includes mapping real-estate activity, monitoring progress on giga-projects, and aiding regulatory agencies in land-use enforcement. Their approach reflects an important truth: the micro-constellation economy is not only about building satellites; it is about building businesses around satellite data.

A Riyadh-based company has also begun developing IoT services through leased satellite networks, allowing remote mining sites, offshore platforms, and logistics operators to remain connected even when traditional signals fail. This expansion is particularly relevant as Saudi Arabia rapidly grows its mining sector—an industry that requires continuous monitoring in remote and rugged terrain.

Though the names of many of these startups remain under the radar as they finalize funding rounds, the ecosystem is expanding at a pace that mirrors global trends.

An Industry Poised for Foreign Investment

One of the most compelling aspects of the Kingdom’s micro-constellation push is its attractiveness to foreign investors and technology partners. Global aerospace companies—from Europe to East Asia—are closely monitoring Saudi Arabia’s market because it offers something few other regions can: scale, capital, and immediate demand.

Riyadh’s giga-projects alone create a multibillion-riyal market for Earth observation and geospatial analytics. The demand is not theoretical; it is active, measurable, and backed by sovereign funding. This makes Saudi Arabia a rare environment where satellite startups can find early commercial traction.

In late 2025, a European aerospace executive who visited the Kingdom remarked that “Saudi Arabia is the most commercially viable market in the Middle East for satellite manufacturing and space-data applications.” He pointed out that the Kingdom’s combination of funding, regulatory reforms, and tech-forward urban development makes it “the region’s first truly scalable space economy.”

Several foreign companies are now exploring joint ventures in satellite assembly, data centers for geospatial analysis, and partnerships with Saudi universities to generate local engineers. The Kingdom’s 100% foreign ownership policies for technology and R&D companies further amplify this momentum, making it far easier for global players to establish operations.

What Gaps Are Being Filled—and What Gaps Still Remain

The rise of micro-constellations fills several longstanding gaps in Saudi Arabia’s computational and strategic capabilities. First, it enhances data sovereignty, reducing dependence on foreign satellite networks for sensitive intelligence and economic information. In an era where data is increasingly tied to national security, this is a transformative advantage.

Second, it strengthens the Kingdom’s climate response. Saudi Arabia is undertaking massive initiatives to combat desertification, monitor carbon emissions, and improve water resource management. Continuous satellite monitoring is essential for all these activities, especially as the Kingdom pursues its ambitious commitment to plant tens of millions of trees under the Saudi Green Initiative.

Third, the industry supports the broader trend of industrial digitization. Sectors such as mining, logistics, energy, and construction all require real-time data, and satellite networks are providing the accuracy needed to modernize their operations.

However, gaps remain. Saudi Arabia is still building its local supply chain for satellite components, launch logistics, and ground infrastructure. While talent is emerging quickly, the Kingdom must continue to expand engineering programs and offer hands-on experience for young Saudi scientists. Funding, although increasingly available, will need to grow to support the capital-intensive nature of space-tech companies. Yet these gaps are precisely what startups—supported by government initiatives—are now working to fill.

The Road Ahead: Will Saudi Arabia Become a Space-Tech Hub?

The momentum behind micro-constellation startups suggests that Saudi Arabia is positioning itself as the Middle East’s leading space-technology hub by the early 2030s. Several indicators support this trajectory: a rapidly expanding startup ecosystem, rising venture investment, international partnerships, and a government that sees space as a strategic frontier rather than an experimental niche.

If current projections materialize, the Kingdom could see the launch of dozens of Saudi-built satellites, the rise of a domestic geospatial analytics sector generating hundreds of millions of dollars annually, and an increase in foreign aerospace companies establishing operations in Riyadh, Jeddah, and NEOM.

A senior official at the Saudi Space Agency recently summarized the Kingdom’s long-term outlook succinctly: “Saudi Arabia does not want to be a customer in the global space economy. It wants to be a contributor—and eventually, a leader.”

Micro-constellation startups, though still in their infancy, may well be the sector that propels that ambition into orbit.

Noha Gad

In today's rapidly expanding financial world, investing goes far beyond simply buying stocks or bonds; it is about gaining access to exclusive deals that can grow your wealth in unique and powerful ways. These high-potential opportunities often depend on clear standards that prove your financial know-how and ability to handle risk. Accredited investors take center stage by providing essential funding to homegrown innovators, such as AI startups and renewable energy ventures, which power job creation, business expansion, and broad economic progress for whole communities.

What is an accredited investor?

An accredited investor is an individual or entity permitted by financial authorities to engage in trading of unregistered securities. These investors, who include high-net-worth individuals, banks, insurance companies, brokers, and trusts, meet specific financial criteria. Typically, they demonstrate financial sophistication through their income, net worth, asset size, or professional experience, thereby not requiring the regulatory protections designed for less experienced investors. Understanding the role and criteria for accredited investors can aid in navigating high-risk and high-reward investment opportunities.

Accredited investors have privileged access to pre-IPO companies, venture capital companies, hedge funds, angel investments, and various deals involving complex and higher-risk investments and instruments. These opportunities often deliver superior returns compared to public markets, as early-stage startups or undervalued private assets can appreciate dramatically before going public.

These investors can also spread risk across alternative assets like Real Estate Investment Trusts (REITs) or crowdfunding platforms, balancing traditional stocks and bonds for a more resilient portfolio.

Risks of accredited investor investments

Accredited investor investments often fail at high rates, leading to potential total loss of principal, unlike diversified public stocks with historical safeguards. These assets thrive on innovation but hinge on unproven business models in volatile sectors like tech or biotech, where market shifts can wipe out value overnight.

Investors may also face illiquidity challenges as private deals typically impose lock-up periods of 5 to 10 years, preventing sales during personal financial needs or market downturns, unlike liquid public markets, where you can exit positions daily.

Operational dependencies represent another major challenge facing accredited investors. Outcomes depend on founders' execution in opaque environments, where poor leadership, key personnel departures, or misguided pivots can derail even strong ideas, unlike public companies with shareholder oversight and analyst scrutiny. 

Qualification criteria for accredited investments

-Income threshold.  Individuals qualify as accredited investors if they have a consistent earning power to handle investment risks. This criterion targets professionals like executives or doctors whose salaries signal financial stability without relying solely on assets.

-Net worth standard. A net worth over $1 million also qualifies individuals or spouses jointly, calculated through assets minus liabilities, such as loans or mortgages. This measures overall wealth accumulation, appealing to entrepreneurs or inheritors with substantial holdings beyond everyday homes.

-Entity qualifications. Organizations automatically qualify as accredited investors if they own at least $5 million in assets, including banks, insurance companies, trusts, or family offices structured for investments. Certain non-profit organizations, employee benefit plans, and investment entities with savvy managers bypass individual tests.

Finally, accredited investor status serves as a powerful gateway to transformative investment landscapes, balancing elite privileges, such as exclusive private market access and diversification, against critical risks, including illiquidity, high failure rates, and limited oversight. By meeting stringent qualification criteria, whether through income, net worth, entity assets, or professional credentials, accredited investors can fuel innovation in dynamic ecosystems.

Kholoud Hussein 

Saudi Arabia’s fashion sector is no longer emerging quietly on the sidelines of the Kingdom’s economic transformation. It is stepping into the foreground—structured, financed, and increasingly measurable. The unveiling of the new identity of the Fashion Investment Fund, the first specialized investment vehicle of its kind in the Kingdom, marks a decisive moment in that transition. It signals a shift from cultural encouragement to industrial strategy, from fragmented creative output to a coordinated economic sector.

For policymakers, the message is clear: fashion is no longer just about aesthetics or cultural expression. It is about value chains, job creation, export potential, and the broader ambition of building a diversified economy under Vision 2030.

The numbers alone justify the shift. Saudi Arabia’s fashion market is estimated to exceed SAR 70 billion, with projections placing it closer to SAR 90 billion within the next two years. This growth is not incidental. It is underpinned by a young population with rising purchasing power, a rapidly expanding e-commerce ecosystem, and a cultural reawakening that places local identity at the center of consumption patterns. Fashion, in this context, has become both an economic driver and a cultural statement.

Yet for years, the sector lacked the infrastructure to translate demand into sustainable growth. Designers operated in isolation. Manufacturing was largely outsourced. Financing was limited and often ill-suited to the unique cycles of fashion businesses. The result was a market rich in talent but constrained in scale.

The redefined Fashion Investment Fund is designed to change precisely that equation.

A senior official involved in the Fund’s restructuring described the shift in pragmatic terms: “We are moving from supporting designers to building an industry. That means financing production, strengthening supply chains, and ensuring Saudi brands can compete globally—not occasionally, but consistently.”

From Creative Fragmentation to Industrial Coordination

The Saudi fashion industry’s trajectory over the past decade can be traced through a series of deliberate milestones. The establishment of the Ministry of Culture in 2018 and the creation of the Fashion Commission shortly thereafter laid the institutional foundation. Subsequent years saw the introduction of training programs, international showcases, and incubators aimed at nurturing local designers.

By 2022, Saudi brands were appearing with increasing frequency on global stages, from Paris to Milan. These appearances were symbolically significant, but they also exposed a structural gap: global visibility without sufficient production capacity at home.

Designers could attract attention, but scaling remained a challenge. Production often relied on international factories, adding cost, complexity, and time. Smaller brands, in particular, struggled to meet minimum order quantities or maintain consistent supply.

The Fashion Investment Fund’s new identity addresses this bottleneck directly. By channeling capital into local manufacturing and mid-scale production facilities, it seeks to anchor the industry domestically. Analysts estimate that localizing even a fraction of current production could reduce costs by up to 30%, while retaining billions of riyals within the national economy.

Startups Redefining the Business of Fashion

Parallel to these institutional developments, a new generation of Saudi startups is reshaping how fashion operates. No longer confined to traditional design houses, the ecosystem now includes technology-driven companies addressing inefficiencies across the value chain.

Fashion-tech platforms are introducing data-driven inventory management, AI-powered demand forecasting, and digital retail solutions tailored to local consumer behavior. Resale and rental platforms are tapping into the growing global demand for circular fashion, while logistics startups are optimizing last-mile delivery for fashion e-commerce.

This evolution reflects a broader shift: fashion in Saudi Arabia is becoming as much about systems and scalability as it is about design.

A Riyadh-based entrepreneur operating in this space noted, “The conversation has changed. Investors are not just asking about collections—they are asking about margins, supply chains, and data. That’s a sign the industry is maturing.”

Estimates suggest that more than 1,000 SMEs now operate within the Saudi fashion ecosystem, many of them startups. Their growth potential is significant, particularly as they integrate technology into traditionally labor-intensive processes.

Closing the Gaps: Financing, Skills, and Global Access

The challenges facing the sector remain substantial, but they are now more clearly defined—and increasingly addressed.

Financing has historically been one of the most critical gaps. Fashion businesses often require working capital for inventory cycles, a need that traditional funding models have struggled to accommodate. The Fund introduces tailored financial instruments designed specifically for these dynamics, offering both equity investment and flexible capital solutions.

Skills development is another priority. While creative talent is abundant, specialized expertise in pattern-making, textile engineering, and fashion business management remains limited. Training programs supported by the Fund aim to build this capability at scale.

Perhaps most importantly, the Fund is working to bridge the gap between local brands and global markets. International expansion requires more than design excellence; it demands regulatory compliance, branding sophistication, and logistical infrastructure. By facilitating partnerships with global fashion institutions, the Fund seeks to position Saudi brands within international supply chains rather than at their periphery.

Economic Impact and Strategic Alignment

The broader economic implications are significant. The fashion sector is expected to generate up to 100,000 jobs by 2030, spanning design, manufacturing, marketing, and retail. Its contribution to non-oil GDP is set to increase as part of the Kingdom’s goal of raising the cultural sector’s share to 3% of GDP.

Equally important is the sector’s role in advancing social objectives. Women lead a majority of fashion startups in Saudi Arabia, making the industry a key driver of female economic participation. This aligns directly with Vision 2030’s emphasis on inclusivity and workforce diversification.

As one industry executive observed: “Fashion sits at the intersection of culture and commerce. It allows Saudi Arabia to tell its story while building a sustainable economic sector.”

Global Attention and the Next Phase of Growth

Saudi Arabia’s ambitions in fashion are beginning to attract international attention. Global brands, textile manufacturers, and investors are exploring opportunities in the Kingdom, drawn by its scale, policy support, and growing consumer base.

The emergence of creative districts in Riyadh and large-scale developments such as NEOM adds another dimension, positioning fashion within broader innovation ecosystems. These environments are expected to host design studios, manufacturing facilities, and technology startups, further integrating the sector into the national economy.

Looking ahead, the trajectory appears increasingly defined. The combination of institutional support, targeted investment, and entrepreneurial momentum is transforming fashion from a fragmented market into a coordinated industry.

A Sector Coming Into Its Own

The rebranding of the Fashion Investment Fund is, at its core, a statement of intent. It reflects a recognition that creative industries can no longer be treated as peripheral to economic strategy. In Saudi Arabia, fashion is being positioned as a sector capable of generating revenue, creating jobs, and projecting cultural influence on a global scale.

The transition is still underway, and challenges remain. But the direction is clear. What was once a collection of individual efforts is becoming a structured, investable industry—one stitched together by policy, capital, and ambition.

And in that transformation lies a broader truth about the Kingdom’s economic future: diversification is not only being built in factories and energy projects. It is also being designed, produced, and scaled—one collection at a time.