Expats Launching Startups in Saudi Arabia: Challenges & Opportunities

May 29, 2025

Ghada Ismail

 

In recent years, Saudi Arabia has thrown open its doors to foreign entrepreneurs, promising 100% ownership, faster business licensing, and easier visa pathways. Backed by Vision 2030, these reforms aim to position the Kingdom as a startup magnet, especially as regional rivals compete for global talent and capital. While homegrown entrepreneurship is thriving, a growing number of foreign entrepreneurs are also seeing Saudi Arabia as a promising destination to launch startups. As traditional barriers fade and incentives increase, expats are stepping forward not just as contributors to the Saudi economy but as builders of entirely new ventures. But what exactly makes Saudi Arabia appealing to expatriate entrepreneurs, and what roadblocks still stand in their way?

 

Is It Easy for Expats to Start a Business in Saudi Arabia?

Starting a business as an expat in Saudi Arabia is more possible than ever, but it isn’t without challenges. On the upside, the government has rolled out a suite of reforms and incentives aimed at making the Kingdom an attractive launchpad for startups of all kinds. Startups led by foreign nationals can now apply for investment licenses without needing a Saudi partner, thanks to changes rolled out by the Ministry of Investment (MISA). The business visa process has also been simplified, with multi-entry options for founders and employees.

Entrepreneurial residency programs, such as the Special Talent and Premium Residency visas, offer an alternative to traditional work sponsorships. These permits provide greater mobility, the right to own property, and fewer employment restrictions—key incentives for global entrepreneurs considering Saudi Arabia as a base.


Opening the Door for Expat Founders: Premium Residency Options

Saudi Arabia’s evolving residency landscape is playing a crucial role in attracting global entrepreneurial talent. One standout initiative is the Premium Residency Program, which offers foreign professionals, investors, and startup founders the opportunity to live and work in the Kingdom with greater flexibility and fewer restrictions.

According to Monsha’at, the Premium Residency holders enjoy several key benefits, including the ability to own real estate, conduct business, invite family members, and move freely in and out of the country without a visa. Notably, they are exempt from expat fees and can transfer between employers without penalties—a significant shift from the older sponsorship-based system.

 

There are multiple tailored tracks under the program that cater to the needs of foreign entrepreneurs and investors:

Entrepreneur Residency is specifically designed for startup founders aiming to build and scale in Saudi Arabia. It allows entrepreneurs to nominate two team members for residency under the Special Talent category and exempts them from the Saudization quota (Nitaqat) for the first three years. Those who create 10 jobs in the first year and another 10 in the second can directly qualify for conditional permanent residency.

Investor Residency targets those looking to tap into the Kingdom’s booming economy and offers a streamlined path to long-term residency.

 

Other tracks like Special Talent, Gifted, and Real Estate Owner Residency further expand the program’s appeal, catering to scientists, artists, athletes, and property owners.

With both limited and unlimited duration options, the Premium Residency program is helping redefine what it means to be a foreign entrepreneur in Saudi Arabia, offering not just access but long-term stability and inclusion in the Kingdom’s ambitious development journey. 

 

On the policy side, recent changes have made it easier for non-Saudis to own 100% of their companies without the need for a local sponsor. Licensing procedures have been streamlined through platforms like “Meras” and “Monsha’at,” while the Ministry of Investment offers dedicated support for foreign investors looking to navigate regulations.

 

In the same context, foreign entrepreneurs can choose from several business structures based on their goals and industry, including:

Limited Liability Company (LLC)

Subsidiary of a Foreign Company

Joint Stock Company (JSC)

Regional Headquarters (RHQ)

Technical and Scientific Services Office (TSSO)

 

According to the Setup in Saudi website - a comprehensive digital platform designed to assist foreign entrepreneurs and businesses in establishing and growing their ventures within Saudi Arabia - each structure offers distinct benefits depending on the founder’s vision and operational needs, and consulting with a qualified business advisor or local incubator is highly recommended to navigate the legal and regulatory landscape smoothly.

Further, the Saudi Arabian General Investment Authority (SAGIA), now part of the Ministry of Investment (MISA), has made it possible for foreigners to obtain investment licenses within days, streamlining what used to be a more complicated process.

 

The Drawbacks:
However, barriers remain. Bureaucracy, though improving, can still be complex and time-consuming. Some expats face difficulties understanding regulatory updates, especially if they’re unfamiliar with Arabic or the local legal system. Moreover, competition in certain sectors—like food tech or logistics—has intensified, particularly from well-funded Saudi firms.

Cultural nuances also pose hurdles. Building trust with local partners or clients often requires deeper integration into Saudi business etiquette, which can be unfamiliar to newcomers. For many expats, establishing credibility and a reliable local network takes time—and often, patience.

 

Vision 2030 Impact:
Vision 2030, the Kingdom’s landmark transformation plan, explicitly encourages foreign participation in building a diversified, knowledge-based economy. The plan supports SMEs and startups through funding bodies like the Saudi Venture Capital Company (SVC), the Social Development Bank, and the Public Investment Fund (PIF).

Moreover, the Monsha’at SME Authority provides training, mentoring, and subsidized tools to early-stage founders—services which are increasingly accessible to expat entrepreneurs. Free zones and innovation hubs such as King Abdullah Economic City (KAEC), Neom’s Oxagon, and the Riyadh Techno Valley also offer regulatory and operational advantages to foreign-led ventures.

 

Real-Life Stories: Finding the Right Fit in Saudi Arabia

One compelling example of foreign expansion into Saudi Arabia comes from Waagner Biro Steel and Glass, an Austrian firm with over 165 years of engineering expertise, whose success story was narrated by the Setup in Saudi website. 

Known for high-profile projects across the Middle East, including the Floating Bridge and Al Noor Island Development in the UAE, the company recognized Saudi Arabia as the next logical step, both strategically and economically.

“We saw a market that’s simply too big to ignore,” said Jason Wilson, General Manager of Waagner Biro Steel and Glass. “The upcoming global events—like the 2029 Asian Winter Games and Expo 2030—are more than milestones. They are catalysts driving accelerated urban development.”

Motivated by the ambitions of Vision 2030 and the scale of infrastructure transformation underway, the firm partnered with expansion platform AstroLabs to navigate entry into the Saudi market. With local guidance, they were able to efficiently meet entry requirements, build the right relationships, and set up operations aligned with their long-term vision.

Wilson emphasizes that local engagement is key. “It takes face-to-face interaction. Don’t spend too much time developing remote strategies. Get on the ground. Meet suppliers. Assess capacities. The earlier you’re in, the sooner you adapt.”

Waagner Biro’s story underscores how established foreign companies, when supported by local networks and aligned with national priorities, can thrive in Saudi Arabia’s evolving economic landscape.

 

Challenges to Watch Out For

Despite the promising developments, launching a startup in Saudi Arabia as an expat is not without its friction points.

 

Legal and Licensing Complexities:
Even with streamlined procedures, licensing can still be nuanced depending on the sector. Certain activities require approvals from multiple agencies, and rules around foreign ownership can vary for industries deemed strategic or sensitive. Navigating these nuances often requires legal counsel or local advisors, adding to the cost and complexity.

 

Access to Capital:
While the venture capital scene is growing rapidly, access to funding for expat-led startups is still somewhat limited compared to those with Saudi founders or partnerships. Many local VCs prefer to back teams with a strong Saudi presence or deep local understanding. Establishing investor confidence as an outsider can be difficult unless paired with a compelling Saudi-market value proposition or a local co-founder.

 

Hiring and Retention:
Saudi Arabia’s labor laws and Saudization requirements—while not always applicable to early-stage ventures—can still affect long-term hiring plans. Many expat founders report challenges in finding the right mix of local and international talent, especially in niche tech or design roles.

 

Cultural and Consumer Fit:
Creating a product that resonates with Saudi consumers often requires an insider’s perspective. Foreign founders must take time to understand social norms, spending habits, and consumer expectations. What works in Western or Asian markets may not translate directly in the Kingdom.

 

Navigating the Ecosystem:
While support programs are abundant, knowing which doors to knock on isn’t always easy. Some expats report difficulty navigating the overlapping mandates of multiple government agencies or gaining visibility within local investor networks.

 

Conclusion & Future Outlook

Saudi Arabia is emerging as a serious contender on the global startup map, not just for Saudis, but increasingly for the world’s entrepreneurs. Its fast-growing market, government-backed funding, and ambitious economic diversification goals make it a fertile ground for innovation.

For expat founders, the opportunity is clear: access to a young and growing population, government support, and a hunger for new ideas. But success requires more than just a visa and a business plan. It takes cultural adaptability, regulatory know-how, and the ability to forge strong local partnerships.

As the Kingdom continues to open its doors to global talent, the next wave of startups will likely be built by teams that blend international experience with local insight. And for those willing to learn, adapt, and build with intention, Saudi Arabia may well be one of the most promising frontiers for entrepreneurship today.

 

Advice for Aspiring Expats:

  • Do your homework. Understand the legal and market landscape before making the leap.
  • Build local connections early. Having a Saudi partner, mentor, or advisor can be invaluable.
  • Be patient but proactive. Things move quickly, but building trust takes time.
  • Leverage the ecosystem. From incubators to grants, take full advantage of what’s available.

With the right mix of preparation and adaptability, expat founders can thrive and help shape the future of Saudi innovation.

 

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What Is Liquid Venture Capital? A Game-Changer for Startup Investment

Kholoud Hussein 

 

In recent years, the world of startup financing has seen tremendous innovation, not just in what is being funded, but in how capital flows. One of the more intriguing trends gaining traction among investors and founders alike is "liquid venture capital" — a model that promises to bring flexibility, speed, and secondary market liquidity into a traditionally illiquid asset class.

 

But what exactly is liquid venture capital, and why is it becoming a hot topic in the venture and startup ecosystem?

 

The Traditional VC Model: Illiquid by Design

To understand what liquid VC is, it helps to contrast it with the traditional venture capital model. In a typical VC deal:

  • Investors fund early-stage companies with equity.
  • The capital is locked in for 5–10 years, often with no early exit.
  • VCs get their returns through IPOs, acquisitions, or secondary buyouts.

While this model has created giants like Uber, Airbnb, and Stripe, it is inherently illiquid. Investors must wait years before seeing any return, and startups, especially in developing ecosystems, often struggle with limited access to follow-on capital or secondaries.

 

This is where liquid venture capital emerges as a disruptive alternative.

 

What Is Liquid Venture Capital?

Liquid venture capital refers to venture investment structures that allow earlier and more flexible exits for investors, typically through tokenized equity, publicly tradable assets, or secondary markets that create liquidity well before a company goes public or is acquired.

 

In simpler terms, liquid VC gives investors the ability to buy or sell startup stakes more easily, without waiting years for a traditional exit.

 

How Does It Work?

There are several models under the liquid VC umbrella:

  1. Tokenization of Equity:
    Startups issue tokenized shares on blockchain platforms, which can be traded on secondary markets. This opens up early liquidity options and attracts global micro-investors.
  2. Secondary Share Markets:
    Platforms like Forge or CartaX allow early investors and employees to sell shares before an IPO. VCs can enter or exit positions faster, diversifying risk.
  3. Publicly Listed Startup Funds:
    Some funds invest in startups but offer publicly traded shares of the fund itself. Investors get exposure to venture portfolios with the ability to cash out anytime.
  4. Hybrid Structures:
    Some VC funds now include liquidity windows or dynamic capital calls that enable limited partners to exit earlier than usual.

 

Why Liquid VC Is Gaining Attention?

1. Faster Access to Capital for Startups

Startups benefit from a more active investor base. With liquidity available, funds may be more willing to invest earlier or with less hesitation.

 

2. More Flexible Risk Management for Investors

VCs and angel investors can manage their portfolios more like public equities — rebalancing, reducing exposure, or locking in gains before an exit event.

 

3. Democratizing Venture Investing

By tokenizing shares or listing venture funds, liquid VC models allow retail investors to participate in startup growth — a space traditionally reserved for high-net-worth individuals and institutions.

 

 4. Fuels Secondary Markets

The rise of secondaries means employees, founders, and early-stage investors aren’t forced to wait a decade for liquidity, reducing pressure and creating healthier growth dynamics.

 

Challenges and Risks

While liquid VC is promising, it comes with caveats:

  • Regulatory hurdles: Tokenized securities must comply with securities laws, which vary by country.
  • Valuation transparency: Trading startup shares publicly or in secondaries can expose valuation volatility.
  • Speculation risk: Increased liquidity can attract speculative trading, distracting from long-term business fundamentals.

Moreover, startups need to decide how much liquidity is healthy — too much can dilute focus, while too little can stifle growth.

 

The Future of Venture Capital?

Liquid venture capital doesn’t aim to replace traditional VC — rather, it’s evolving the model to better suit the fast-paced innovation economy. In ecosystems like Saudi Arabia, where the government is pushing for deeper capital markets, startup exits, and digital finance, liquid VC can act as a bridge between private innovation and public markets.

 

As more infrastructure develops — including regulated platforms, legal frameworks, and institutional participation — we are likely to see liquid VC play a growing role in early-stage finance globally.

 

In summary, liquid venture capital is a step toward a more agile, inclusive, and scalable investment environment — one where startups and investors can both win on their own timelines.

Building tomorrow today: technology and vision drive Saudi Arabia’s construction revolution

Noha Gad 

 

The construction sector in Saudi Arabia is undergoing a remarkable transformation, driven by ambitious government initiatives and a strategic vision to diversify the economy beyond oil dependence. This promising industry is projected to see a robust growth as of 2025, with an expected expansion rate of around 4.4% to 6.2%, according to a recent report by Global Data. This growth will be driven by massive investments in infrastructure, housing, commercial, and industrial projects.

Additionally, the construction sector in Saudi Arabia is anticipated to reach $174.3 billion by 2030, from $104.7 billion in 2024, with a compound annual growth rate (CAGR) of 8.7%, as stated in a recent report by Research and Markets, one of the world’s largest research market stores. 

At the core of this surge are Saudi Arabia’s giga-projects, such as NEOM, Qiddiya, and the Red Sea Project, which aim to establish the Kingdom as a global hub for innovation, tourism, and entertainment. These projects, alongside urban development in major cities like Riyadh and Jeddah, are reshaping the economic landscape and creating vast opportunities for construction companies and suppliers

Technology is playing an increasingly pivotal role in this promising sector. The adoption of advanced construction technologies, such as Building Information Modeling (BIM), modular construction, 3D printing, and smart infrastructure systems, is accelerating efficiency, reducing costs, and improving project management. 

Bisrat Degefa, Co-founder and CEO of TruBuild, a leading Saudi construction tech company, affirmed that the adoption of technology in the construction sector “has moved from experimental pilots to core strategy.” He highlighted that less than 10% of top developers in the region used digital procurement tools in 2019, while in 2025, over 60% are running live programs.

Another key player in the Saudi construction technology sector is WakeCap, a Riyadh-based company that integrates smart technology in the construction industry, focusing on enhancing safety, productivity, and efficiency. According to CEO Hassan Albalawi, mandating technology on major projects plays a pivotal role in promoting transparency, ensuring better compliance rates, and transforming safety protocols and practices in the construction industry and beyond. 

 

Construction technologies vs. traditional methods

Although traditional construction methods in Saudi Arabia emphasize cultural preservation and adaptation to local climates, advanced technologies are transforming the sector by enhancing efficiency, sustainability, and scalability, ultimately accelerating the Kingdom’s broader economic diversification and urban development ambitions.

The integration of technology is essential in overcoming regulatory complexities and administrative challenges, streamlining project approvals, and enhancing risk management. For instance, traditional tender evaluations often take 4–6 weeks and involve multiple full-time reviewers; however, they provide inconsistent and subjective results. Meanwhile, leveraging a rules-based scoring system, enhanced by machine-learning insights, helps companies complete evaluations in 5-7 days with just two reviewers, saving up to 85% of costs, 70% of cycle times, and significantly fewer downstream variations.

This technological evolution not only supports the rapid pace of construction but also positions Saudi Arabia’s construction sector as a model for modernization and economic diversification in the region.

 

Key technologies that reshape the Saudi construction sector:

Advanced construction technologies are significantly improving both speed and sustainability in the Saudi construction sector in alignment with Vision 2030. Key technological advancements reshaping the industry include:

  • 3D Printing: This technology accelerates construction timelines by enabling the rapid, cost-effective fabrication of complex building components from materials like concrete and polymers.
  • Modular and prefabricated construction: Pre-assembled building sections are increasingly used in major giga-projects. This method enhances speed, quality, and cost control, crucial for meeting ambitious infrastructure deadlines.
  • Building Information Modeling (BIM): BIM provides detailed digital 3D models that improve collaboration among architects, engineers, and contractors. Its growing use in projects contributes to reducing errors, streamlining workflows, and cutting costs.
  • Artificial intelligence (AI) and machine learning: AI automates routine tasks, optimizes labor allocation, predicts project risks, and improves safety on construction sites, offering real-time insights that help avoid delays and cost overruns.
  • Internet of Things (IoT) and Automation: IoT devices enable real-time monitoring of equipment, materials, and site conditions, enhancing resource management and safety. Meanwhile, automation reduces manual labor and repetitive tasks, allowing teams to focus on strategic aspects of projects.
  • Green building technologies: Saudi Arabia is integrating solar panels, energy-efficient HVAC systems, and advanced insulation to reduce the environmental footprint of construction. These practices align with global standards and the Kingdom’s commitment to reducing carbon emissions.

 

To fully adopt innovative construction technologies in Saudi Arabia, several key regulatory changes are needed to create a flexible, supportive, and secure environment that fosters innovation while addressing emerging risks, including:

  • Aligning regulations with technology development.
  • Promoting flexibility and risk management.
  • Enhancing collaboration among stakeholdersز
  • Developing clear AI and data governance.
  • Streamlining permitting and compliance processes.

The future of construction technology in Saudi Arabia

The future of construction technology in Saudi Arabia is set to be transformative, driven by ambitious national goals under Vision 2030 and massive investments exceeding $3 trillion aimed at economic diversification and urban modernization.

Degfa expected a widespread adoption of AI-assisted workflows, contracts linked to digital twins, live ESG and schedule tracking, blockchain-enabled supplier payments, and automated compliance checks for codes and Saudization. “With its combination of scale, urgency, and regulatory support, Saudi Arabia is on track to become a global leader in AI-powered construction,” he said.

Despite challenges related to regulatory complexity and administrative hurdles, the integration of advanced technologies is expected to redefine the Saudi construction sector by 2030, making it a global leader in innovative, sustainable, and efficient building practices. This technological revolution supports Saudi Arabia’s broader goals of economic diversification, job creation, and environmental stewardship, positioning construction as a cornerstone of the Kingdom’s future development.

From Social First to Self-Owned: How AI and Microtools Empower the Next Generation of Entrepreneurs

Selina Bieber, Vice President for International Markets at GoDaddy

 

Digitalisation has transformed entrepreneurship, especially at its inception. An increasing number of small businesses are launching via platforms like Instagram, TikTok, or WhatsApp, bypassing traditional websites. These social-first entrepreneurs meet customers where they already are, turning social media from a mere communication tool into a business.


According to the GoDaddy 2025 Global Entrepreneurship Survey, over one in five (22%) of small business owners in MENA primarily run their business on social media. This shift underscores the growing significance of social commerce, particularly for solo entrepreneurs and part-time founders.


However, building a business solely on social platforms has its limitations. While visibility is high, ownership and control are minimal. Algorithm changes or platform policies can disrupt a business’s presence and income overnight. Moreover, consumers often seek additional verification before making a purchase. 

 

In Germany, where trust is paramount, having a professional website can significantly enhance a business’s credibility. The State of Digital Commerce in MENA 2024 Report by Checkout highlighted that 73% of online shoppers in MENA are confident in making purchases from businesses with professional websites, rather than relying solely on social media. 


Microtools Bridge the Gap
The market responded with lightweight tools tailored for social-first founders. Solutions like GoDaddy’s Show In Bio enable entrepreneurs to build branded micro-sites, digital product catalogs, and smart links that centralize their business presence without requiring advanced technical skills. These tools integrate seamlessly with social platforms while granting founders greater control.


AI Fuels Smarter, Faster Entrepreneurship
Artificial intelligence empowers founders to transition from idea to execution swiftly, helping craft product descriptions, develop pricing models, and automate customer interactions. GoDaddy data indicates that AI-supported tools can save entrepreneurs up to 10 hours per week—a substantial benefit for time-constrained small business owners. Beyond time savings, AI democratizes access, enabling anyone to present a professional front, experiment with new ideas, and scale efficiently.


And while social platforms are powerful launchpads for connecting with customers, true staying power comes from owning your presence online. Having a dedicated website paired with smart, social-integrated tools like Show in Bio not only reinforces credibility but also provides a layer of trust and permanence that social channels alone can’t deliver. In an environment where impersonations and questionable accounts are not uncommon, especially on social media, customers often verify whether a business has a legitimate website before making a purchase decision.


Social-First, but Not Platform-Dependent
The new generation of entrepreneurs is pragmatic, digitally native, and driven by a desire for independence. They initiate their ventures where their audiences are—on social media—but increasingly seek tools that provide control, flexibility, and a distinct identity beyond the scroll. Combining social-first strategies with a professional website not only enhances credibility but also ensures long-term viability. With the right mix of AI and accessible microtools, transitioning from a side hustle to a sustainable business is more attainable than ever. Social-first may be the entry point, but ownership and your own digital presence are the future.

 

Launching Ambitions: How Saudi Arabia’s Space Sector Is Attracting Capital, Startups & Global Partners Toward Vision 2030

Kholoud Hussein 

 

The global space economy reached $464 billion in 2022 and is forecast to grow to $738 billion by 2030, according to the Space Foundation. Saudi Arabia, under its ambitious Vision 2030, is now positioning itself as a new powerhouse in this domain.

 

“Space is no longer just the domain of superpowers. Saudi Arabia sees it as a platform to localize high-value industries, inspire innovation, and create a new economy,” says Mohammed Al-Tamimi, CEO of the Saudi Space Agency (SSA).

 

The Kingdom’s strategy is clear: nurture a domestic space ecosystem, attract foreign investors, and become a regional hub for research, satellite tech, and even space tourism.

 

Institutional Foundations: Strategic Architecture Behind the Lift-off

The establishment of the Saudi Space Commission in 2018 (now the Saudi Space Agency) marked a pivotal moment. Its leadership under Minister Abdullah Alswaha and Al-Tamimi signaled a top-down national commitment.

 

In July 2023, Saudi Arabia signed a cooperation agreement with NASA, further reinforcing its international positioning. Minister Alswaha described it as “a step forward in building strategic partnerships that accelerate our national innovation capabilities and diversify the Kingdom’s global collaborations.”

 

Supporting the SSA’s efforts is the Communications, Space and Technology Commission (CST), which sets regulatory frameworks and promotes commercial activity in space. CST has launched multiple market intelligence reports identifying five opportunity clusters: satellite manufacturing, launch services, ground infrastructure, satellite communications, and earth observation.

 

Private Sector & Startup Surge: The Commercial Engine of Saudi Space

 

  • Accelerators, Startups, and R&D

Saudi Arabia is not building a space sector from scratch — it is nurturing one through accelerators, R&D hubs, and university-led innovation.

In 2023, the SSA partnered with Techstars to run a 10-week accelerator. Frank Salzgeber, former head of innovation at the European Space Agency and advisor to the program, said: “There was never a better time and place to join the space industry than Saudi Arabia. By 2030, the Kingdom will be a major hub for commercial space activity.”

 

Meanwhile, Neo Space Group (NSG), launched by the Public Investment Fund (PIF) in 2024, focuses on satellite communications, remote sensing, and IoT — all areas ripe for private-sector development.

 

Other rising players include SARsatX, backed by Flat6Labs, which is building earth observation services using micro-satellites, and Orbit Arabia, a startup in early-stage development focused on space-based logistics.

 

Huda AlMansoori, co-founder of a Riyadh-based space tech incubator, notes: “The talent is there — our challenge is channeling it into deep-tech ventures, and that’s where university and government partnerships are crucial.”

 

  • University Partnerships

Saudi universities like KAUST, KACST, and King Saud University are driving innovation. A joint nanosatellite launched with Spire Global and KAUST in 2023 via SpaceX marked a breakthrough for local research.

These institutions serve as feeders to the startup ecosystem and provide technical backstopping for early-stage ventures.

 

Investment Landscape & Economic Potential

Saudi Arabia’s space sector is rapidly emerging as an investment frontier, backed by a convergence of national policy, global market trends, and the rising appetite for high-tech infrastructure. While still in early formation, the Kingdom’s space investment landscape is evolving from state-led vision to private sector opportunity, one with the potential to generate multi-billion-riyal returns, catalyze regional leadership, and embed the country in the global space economy.

 

1. Public Capital as a Strategic Engine

The Kingdom’s space push is being powered initially by substantial government investment, driven primarily through the Public Investment Fund (PIF), the Saudi Space Agency (SSA), and affiliated tech and industrial funds. These entities have committed billions of riyals to:

  • Build and launch domestic satellites
  • Fund advanced research and local manufacturing
  • Develop a regulatory framework that supports commercial activity

For instance, the PIF-backed Neo Space Group, launched in 2024, is tasked with developing satellite communications networks, earth observation platforms, and data analytics systems to support sectors from agriculture to oil and gas.

 

This top-down model mirrors the early phases of national development in other strategic sectors like renewable energy and advanced manufacturing. The goal is to de-risk early-stage infrastructure, create sovereign capabilities, and set the foundation for a thriving commercial market.

 

“We’re not just financing projects. We’re building a full ecosystem that can compete globally,” said Alswaha, Minister of Communications and Information Technology.

 

2. Growing Private Sector Momentum

While still nascent, the private sector is beginning to show signs of traction. Many early-stage Saudi startups are entering the space value chain, particularly in:

  • CubeSat design and nano-satellite systems
  • Downstream applications such as geospatial analytics, weather monitoring, and remote sensing
  • Internet of Things (IoT) connectivity from low Earth orbit (LEO)

Notable players include:

  • LeoTech Space, working on CubeSat hardware and educational payloads
  • OrbitX, developing data processing tools for environmental monitoring
  • SkyNode, a startup using satellite imagery for infrastructure and utility mapping

Although these companies remain in the seed and Series A stage, some have begun attracting capital from local VCs like Khwarizmi Ventures, Riyadh Valley Company, and Seedford Partners, as well as from international players scouting the region’s underexploited potential.

 

“We see space tech in Saudi as where fintech was 10 years ago — high risk, but massive upside,” said a partner at a Jeddah-based venture fund. “With the right exits, this could be one of the region’s most valuable verticals.”

 

3. FDI and Global Partnerships on the Rise

Saudi Arabia is also positioning itself as an attractive destination for foreign direct investment (FDI) in space, thanks to regulatory reforms, tax incentives, and a clear roadmap outlined by the National Space Strategy.

 

In 2024 alone, the Kingdom signed over 15 MoUs and joint ventures with international space agencies, aerospace manufacturers, and satellite operators. These include:

  • A strategic agreement with Thales Alenia Space for satellite development
  • Collaboration with OneWeb and Eutelsat to extend broadband coverage
  • Technology transfer partnerships with Chinese and Indian satellite firms

Foreign players are drawn to Saudi Arabia’s commitment to localization, its strong capital markets, and the possibility of using the Kingdom as a launchpad into broader MENA and African markets.

 

The Saudi Investment Promotion Authority has identified space technology as a “Tier-1 opportunity” for inbound FDI and is working with the Ministry of Investment (MISA) to develop customized incentives for international aerospace companies.

 

4. Dual-Use Applications Multiply ROI Potential

Space in Saudi Arabia is not just about launches and satellites — it’s about the data and services they enable. The real economic value will come from commercializing applications that serve other Vision 2030 sectors, including:

  • Agritech: Monitoring crop health, soil conditions, and water usage from space
  • Mining & Energy: Using satellite imagery to detect geological anomalies or monitor pipeline infrastructure
  • Urban Planning: Assisting in NEOM and smart city development with geospatial planning tools
  • Disaster Management: Supporting emergency response and early-warning systems for floods or heatwaves

This interconnectivity creates layered economic value and opens doors for cross-sector investment. A single satellite platform can serve dozens of public and private sector clients — from Aramco to the Ministry of Environment — dramatically improving ROI.

 

5. Unlocking Future Value Through Industrial Localization

Long-term, the Kingdom aims to localize critical parts of the aerospace supply chain, including satellite assembly, sensor manufacturing, launch support services, and space-grade materials. This would reduce reliance on imports, strengthen national security, and create thousands of high-skilled jobs.

 

Several initiatives are underway:

  • Establishing a Space Industry Cluster in Riyadh and Taif
  • Incentivizing aerospace manufacturing under Made in Saudi branding
  • Training local engineers and technicians through public-private partnerships

These efforts reflect the broader Vision 2030 priority of building an innovation-driven, export-oriented industrial base, with space positioned as a high-impact sector.

 

Saudi Arabia’s space investment landscape is evolving rapidly — from public infrastructure and basic services to an increasingly diversified portfolio of startups, foreign partners, and commercial applications. While risks remain, the economic upside is undeniable: access to a trillion-dollar industry, increased strategic autonomy, and the development of deep-tech capabilities that can ripple across the economy.

 

As capital flows in and capabilities mature, Saudi Arabia is poised to shift from a buyer of space technology to a builder — and eventually, to a global exporter of space-enabled solutions.

 

Foreign Investment & International Partnerships

Saudi Arabia is actively courting foreign players. In 2024, Halo Space announced it would begin stratospheric balloon tourism flights from Saudi Arabia. The company estimates $600 million in revenue by 2030, with 400 flights annually priced at around $100,000 to $164,000 per ticket.

Carlos Mira, CEO of Halo Space, explained: “We chose Saudi Arabia because of the regulatory clarity, stable investment climate, and access to funding. Vision 2030 gives us confidence that the country is serious about space tourism.”

 

Major partnerships include:

  • NASA: civil cooperation on exploration and R&D.
  • Axiom Space: supported the Kingdom’s first astronaut mission in 2023.
  • LeoLabs and NorthStar: helping monitor orbital debris and enhance satellite safety.
  • SES and OneWeb JV: building LEO ground infrastructure in Tabuk.

NEOM, the $500 billion smart city project, is also hosting testbeds for space-tech experiments — including earth observation and atmospheric studies — in partnership with international space firms.

 

Strategic Fit with Vision 2030

Saudi Arabia’s foray into space is not an isolated ambition—it is a direct extension of Vision 2030, the Kingdom’s comprehensive roadmap to diversify its economy, reduce its reliance on oil, and position itself as a hub of innovation and global leadership. The development of the space sector serves as a strategic enabler across multiple Vision 2030 pillars, from economic diversification and digital transformation to education, defense, and global positioning.

 

1. Economic Diversification Beyond Oil

One of the central tenets of Vision 2030 is to shift Saudi Arabia's GDP composition away from hydrocarbons and toward high-tech industries and services. The global space economy, expected to surpass $1.8 trillion by 2035 according to McKinsey, offers a compelling opportunity for Saudi Arabia to tap into new revenue streams through:

  • Satellite manufacturing
  • Space-based data analytics
  • Remote sensing for agriculture and infrastructure
  • Telecommunications and broadband delivery in underserved regions

By investing in space infrastructure and commercial capabilities, the Kingdom is effectively planting the seeds of a post-oil innovation economy.

 

“Space is not just science—it’s strategy,” said Alswaha. “It drives solutions for water, food, security, and economic resilience. This is the heart of Vision 2030.”

 

2. A Catalyst for Innovation and Deep Tech

The space sector is inherently interdisciplinary, requiring advances in robotics, AI, cybersecurity, materials science, and energy systems. It therefore acts as a powerful catalyst for the Kingdom’s emerging deep tech ecosystem, sparking local innovation and forging partnerships between universities, research centers, and startups.

 

Institutions such as KAUST, KACST, and King Fahd University of Petroleum and Minerals (KFUPM) are already aligning their research agendas to support aerospace and space sciences. Programs under the Saudi Space Agency aim to connect academic R&D with real-world applications, ranging from satellite payload development to climate analytics powered by geospatial data.

 

The space sector also encourages technology transfer and local IP creation, crucial to the Kingdom’s long-term ambition of becoming a producer—not just a consumer—of advanced technologies.

 

3. Human Capital Development and Youth Empowerment

Vision 2030 places a strong emphasis on unlocking the potential of Saudi youth, and the space economy offers a new and inspiring domain for engagement. From astronaut programs and aerospace engineering scholarships to STEM bootcamps and space hackathons, there is a national push to nurture the next generation of space scientists, engineers, and entrepreneurs.

 

The recent participation of Saudi astronauts—Rayyanah Barnawi and Ali AlQarni—on international space missions has ignited public interest and served as powerful symbols of national capability and aspiration.

 

“Our children need to see that science is a path to the stars—not just something in books,” said Badr Al-Aiban, Advisor at the Royal Court. “Space inspires curiosity, and curiosity builds capability.”

 

By 2030, Saudi Arabia aims to have trained thousands of specialists in aerospace and satellite sciences, and introduce space-focused curricula across major universities and vocational programs.

 

4. Enhancing National Security and Sovereignty

Space plays a growing role in geopolitical competitiveness and strategic autonomy, especially in areas like secure communications, border surveillance, and cyber defense. Vision 2030 underscores the need for Saudi Arabia to reduce dependency on foreign systems and develop sovereign technological capabilities.

 

With the development of localized satellite infrastructure, encrypted data networks, and dual-use payloads, the space sector strengthens national resilience and empowers local decision-making in crisis management, environmental monitoring, and defense logistics.

The National Space Strategy, approved by the Council of Ministers, outlines specific goals to enhance security-related capabilities through indigenous satellite constellations and enhanced partnerships with friendly powers.

5. Global Branding and Soft Power

Participation in the space economy elevates Saudi Arabia’s image as a modern, forward-thinking nation committed to scientific advancement, global cooperation, and peaceful space exploration. This aligns with Vision 2030’s ambition to position the Kingdom as a thought leader on the international stage—not only economically, but scientifically and diplomatically.

 

Through strategic cooperation with agencies such as NASA, Roscosmos, the European Space Agency, and the Chinese National Space Administration, as well as through its contributions to global forums like the UN Committee on the Peaceful Uses of Outer Space (COPUOS), Saudi Arabia is cultivating a new dimension of foreign policy and soft power.

 

These initiatives also help attract foreign direct investment (FDI), joint ventures, and technology partnerships—all critical to the success of Vision 2030.

 

In essence, space is not a detour from Saudi Arabia’s development priorities—it is a powerful multiplier. It fuses the knowledge economy with security interests, the tech sector with youth empowerment, and the national identity with global influence.

 

As Vision 2030 progresses into its critical execution phase, the integration of space into the Kingdom’s economic DNA is no longer speculative—it’s strategic. And if successful, it will mark a historic leap not only for Saudi Arabia, but for the entire region’s place in the space economy.

 

VII. Talent Development: The Human Capital Frontier

A sustainable space economy requires skilled engineers, astrophysicists, designers, and entrepreneurs.

 

In 2023, Serco Middle East launched its first space graduate program in Riyadh. Amar Vora, Serco’s director of space strategy, explained: “To address Saudi Arabia’s ambitions, the need for space skills and talent is going to be absolutely critical.”

 

Initiatives like SSA’s Ajyal program and KAUST’s satellite fellowships are designed to build a national talent pipeline. The participation of Rayyanah Barnawi — the first Saudi female astronaut — in a 2023 Axiom mission has inspired a surge of interest in STEM education.

 

Challenges on the Launchpad

Despite its ambitious trajectory and strong top-down support, Saudi Arabia’s space sector faces a number of structural, operational, and strategic challenges that could slow its momentum if not addressed holistically.

 

1. Talent Gaps: Bridging the Skills Deficit

One of the most critical bottlenecks is the shortage of specialized talent. While Saudi Arabia has made progress in encouraging STEM education and developing astronaut programs like Ajyal, the domestic workforce still lacks mid- to senior-level experts in critical areas such as orbital mechanics, propulsion systems, satellite software, and deep-space mission design.

 

This issue is compounded by global competition for space professionals, especially with countries like the UAE, India, and the US scaling their space ambitions. According to a 2023 report by the OECD on space workforce development, countries that lead in space tech invest heavily in long-term STEM capacity building and have well-established university-to-lab-to-startup pipelines — a model still in its early stages in Saudi Arabia.

 

“There’s a perception gap,” said a senior space researcher at KAUST. “We have many science graduates, but few with actual mission experience or specialized postdocs in astrodynamics or payload engineering.”

 

Without a broad base of engineers, scientists, and commercial space strategists, Saudi Arabia may struggle to build an autonomous space industry capable of scaling or sustaining high-tech operations without foreign support.

 

2. Overreliance on Government Funding

While state-led investment has been essential in kickstarting the ecosystem, Saudi Arabia’s space sector remains disproportionately dependent on public capital, especially from the Public Investment Fund (PIF) and other state-affiliated vehicles. This limits the diversity of innovation, slows down market responsiveness, and creates fragility if government priorities shift.

 

As of mid-2024, more than 80% of all major space-related funding in Saudi Arabia was sourced from public entities. Venture capital participation remains limited and risk-averse, with few dedicated space investment funds (Seedford Partners being a notable exception).

 

Unlike the U.S., where NASA’s role is largely to enable and regulate while commercial players like SpaceX, Planet Labs, and Rocket Lab compete for contracts, Saudi Arabia’s current structure is still heavily top-down.

 

“We need to shift from a government-sponsored vision to a market-driven one,” noted a Riyadh-based space entrepreneur. “Otherwise, we risk building a showcase sector rather than a competitive one.”

 

3. Regulatory Maturity and Commercial Readiness

Although the Communications, Space & Technology Commission (CST) has made strides in launching licensing frameworks, spectrum management policies, and space debris protocols, Saudi Arabia’s regulatory environment is still evolving and not yet at par with global commercial benchmarks.

 

Startups report lengthy timelines to secure launch permissions, spectrum allocations, or import/export licenses for satellite components. Additionally, the lack of local manufacturing standards and IP enforcement mechanisms poses risks for high-tech investors.

 

In a region with growing geopolitical complexity, export control laws, dual-use technology regulations, and data sovereignty policies must be carefully developed to attract long-term partners and comply with global norms such as those set by the ITU and UN COPUOS.

 

“The legal infrastructure is being built, but it must be faster and clearer,” said an executive from a European satellite firm working in the Kingdom. “Foreign investors need certainty, especially in a high-stakes field like space.”

 

4. Long Time Horizons and Uncertain Commercial Returns

Space, by nature, is a long-game sector. Building a sustainable business case often requires years of R&D, launch testing, and orbit validation, followed by more time before profitability is achieved. For most early-stage investors, this presents an unattractive risk profile.

 

In the Saudi context, where startup ecosystems are still maturing and exits are limited, the lack of near-term commercial wins may disincentivize private capital unless accompanied by patient co-investment structures or government-backed guarantees.

 

Moreover, venture capitalists often lack the technical due diligence capabilities to evaluate space startups — a gap that could be addressed through education, advisory boards, or specialist fund-of-fund mechanisms.

 

5. Regional & Global Competition

Saudi Arabia is not alone in its ambitions. The UAE, Israel, Turkey, and Egypt are all investing in space technology and are further along in areas such as satellite imaging, data services, or launch capabilities. These countries have also built strong bilateral ties with key partners like NASA, the European Space Agency, and private launch companies.

 

To stay competitive, Saudi Arabia must continue to differentiate itself — either by becoming the regional logistics and satellite ground hub, by localizing component manufacturing, or by offering globally competitive R&D incentives and workforce development programs.

 

Outlook to 2030: Orbiting Toward Opportunity

As Saudi Arabia accelerates its space ambitions, the road to 2030 presents not just symbolic milestones, but a tangible opportunity to transform its economic and technological trajectory. The Kingdom is no longer approaching the space economy as a prestige project—it is positioning it as a strategic growth engine embedded within national priorities.

 

1. Projected Market Size and Economic Contribution

According to a 2023 study by Euroconsult, the Middle East’s space economy could exceed $10 billion by 2030, with Saudi Arabia expected to claim 20–30% of that share if its current investment pace continues. This translates to a domestic space market of roughly $2–3.5 billion by the end of the decade, spanning satellite communications, imaging, data services, and emerging verticals like space-based IoT.

 

A 2024 white paper from the Saudi Space Agency (SSA) projects that space technologies could contribute 0.5% to the Kingdom’s GDP by 2030, alongside creating over 8,000 direct jobs and potentially 25,000 indirect jobs across supply chains and downstream services.

 

“We don’t see space as an isolated sector—it will empower other industries like agriculture, energy, logistics, and climate,” said Al-Tamimi, SSA’s CEO.

 

2. National Security & Sovereignty

By 2030, Saudi Arabia aims to achieve partial independence in satellite manufacturing, launch access, and data infrastructure. This autonomy is crucial not only for communications and earth observation, but also for national security, emergency response, and cyber resilience.

 

Efforts are already underway. The PIF’s Neo Space Group is building satellite ground stations and planning for a dedicated constellation to serve both civilian and strategic needs. Experts anticipate the development of dual-use satellite capabilities for border control, maritime monitoring, and disaster prediction.

 

As regional tensions and cybersecurity risks grow, space sovereignty will become a core tenet of national resilience—a perspective increasingly echoed by policymakers in Riyadh.

 

3. Becoming a Regional & Global Player

Saudi Arabia’s location gives it geopolitical and geographical advantages. Positioned between Europe, Africa, and Asia, it is ideally suited for:

  • Hosting ground station infrastructure
  • Supporting launch logistics in emerging spaceports (especially in Tabuk and Taif)
  • Serving as a regulatory and financing hub for the regional space economy

By 2030, the Kingdom could play a similar role in the Middle East that Luxembourg or Singapore plays in Europe and Southeast Asia: a niche space economy leader, enabling international startups and established players to base operations, raise capital, and test innovations in a stable, business-friendly environment.

 

4. Tourism, Education, and Public Engagement

Space is also being used as a tool for soft power, inspiration, and tourism. With commercial stratospheric flights set to begin via Halo Space by 2026, Saudi Arabia could become the first country in the Middle East to offer space-adjacent tourism to the public, attracting high-net-worth visitors and scientific missions alike.

 

Educational institutions are expected to expand their aerospace engineering programs, and Saudi youth—especially women—are being actively encouraged to pursue STEM paths. The success of Rayyanah Barnawi, the first Saudi female astronaut, has already sparked significant interest in space among young Saudis.

 

“When children see someone from their own country go to space, they begin to imagine careers that once felt unreachable,” said Huda AlMansoori, co-founder of a Riyadh-based STEM nonprofit.

 

5. Long-Term Vision: Moonshots and Beyond

While most of the current investment is focused on near-Earth technologies—LEO satellites, data platforms, and earth observation—Saudi Arabia is not ruling out deep space collaboration. The SSA has publicly discussed interest in:

  • Contributing to the moon and Mars missions via international partnerships
  • Establishing a Saudi payload program aboard commercial or governmental spacecraft
  • Participating in space mining dialogues, especially with countries like the U.S., Japan, and Luxembourg

By 2030, the Kingdom could feasibly become a co-sponsor of exploratory missions or a host for moon analog testing environments, leveraging its vast deserts and stable climate.

 

A Decade of Acceleration

Saudi Arabia’s space strategy is multi-layered and cross-sectoral. It intertwines national security, education, private sector development, and global influence. But the success of this strategy will hinge on a few key metrics:

  • Successful commercial satellite deployment from locally-led entities
  • A robust private investment ecosystem beyond state capital
  • Clear regulatory pathways for international partnerships
  • And a long-term talent development pipeline that ensures sustainability beyond 2030

“We are not in a race to the stars,” said Minister Abdullah Alswaha in a 2024 press statement. “We are building a platform that connects people, protects resources, and powers progress. Space is simply our next domain of growth.”

 

As the Kingdom enters the second half of Vision 2030, its space ambitions are no longer theoretical. They are grounded in infrastructure, capital, policy, and purpose, with clear momentum toward making Saudi Arabia not just a participant in the global space economy, but a leader in shaping its future.

 

To conclude, Saudi Arabia’s foray into space is more than a prestige play—it’s a strategic lever for economic diversification, tech independence, and global engagement. By 2030, the Kingdom aims to nurture a vibrant, sustainable space sector encompassing manufacturing, research, services, tourism, and data-driven industries.

 

The journey is ambitious. Critical will be continued investment, further private-sector development, scaled talent production, regulatory evolution, and guardrails for geopolitics. If the stars align, Saudi Arabia may well become the Arab world’s premier space economy, reshaping its global role and cementing the human capital and technological foundations of its post-oil future.

 

Why accurate financial forecasting determines startup success

Noha Gad

 

In the high-stakes world of startups, where 90% of new ventures fail within the first few years, financial forecasting is not just a best practice; it is a lifeline. It is crucial for startups as it provides a clear roadmap for future growth by predicting revenues, expenses, and cash flows based on market trends and realistic assumptions.

Financial forecasting enables entrepreneurs to make informed decisions, allocate resources effectively, and manage cash flow, which is vital for survival in the early stages. Additionally, a well-prepared financial forecast builds investor confidence by demonstrating the startup’s potential for profitability and helps secure necessary funding.

 

Key components of startup financial forecasting

A well-prepared financial forecast typically includes the following elements: 

  • Sales/revenue forecast.
  • Expenses forecast.
  • Cash flow projection.
  • Profit and loss statement projection.
  • Breakeven analysis.
  • Balance sheet forecast.
  • Market and pipeline analysis.

 

Why financial forecasting matters for startups

Financial forecasting is not about predicting the future perfectly; it is about creating a roadmap that helps startups navigate uncertainty, attract funding, and avoid fatal cash flow mistakes. Financial forecasting can help startups in:

  • Investor confidence and fundraising. Investors and lenders demand data-driven clarity before committing capital. A well-structured forecast demonstrates market understanding, operational discipline, and scalability.
  •  Cash flow survival. Startups fail because they run out of cash, not because they are unprofitable. Forecasting helps startups predict cash crunch periods, plan for contingencies, and align spending with milestones.
  • Strategic decision-making. Financial forecasting enables startups in the pricing, hiring, and product development processes.
  • Risk mitigation. Scenario planning, such as best-case or worst-case forecasts, prepares startups for economic downturns, supply chain disruptions, and competitive threats.

 

Consequences of poor financial forecasting

Poor financial forecasting in startups can have severe and wide-ranging consequences that threaten their survival and growth:

  • Cash flow disruptions: Inaccurate forecasts can cause unexpected liquidity shortages or excess cash, forcing emergency borrowing at high interest rates or missed growth opportunities.
  • Misallocation of resources: Startups may hire too many or too few employees, over-invest in equipment, or inefficiently allocate marketing budgets, leading to inflated costs and operational inefficiencies.
  • Delayed strategic decisions: Lack of reliable forecasts causes hesitation in launching new products or entering markets.
  • Regulatory and compliance risks: Inaccurate projections can lead to missed tax payments, non-compliance with debt covenants, fines, legal problems, and reputational damage.
  • Over-optimistic revenue projections: Overestimating revenue growth creates false security, leading to overspending and negative cash flow, often resulting in financial distress.
  • Lack of data and unrealistic assumptions: Startups frequently encounter difficulties in forecasting due to inadequate historical data, oversimplified growth assumptions, or a disregard for market realities, resulting in unreliable financial plans.
  • Risk of running out of capital: Many startups fail within the first two years primarily due to poor financial management and running out of cash.

 

In conclusion, financial forecasting is an indispensable tool for startups navigating the precarious early stages of their journey. By providing a structured and realistic roadmap of revenues, expenses, and cash flows, it empowers entrepreneurs to make informed decisions, optimize resource allocation, and maintain vital cash flow. Beyond operational benefits, a well-crafted forecast builds investor confidence and enhances fundraising prospects, which are critical for startup survival and growth. On the other hand, poor financial forecasting can lead to cash shortages, misallocated resources, delayed strategic moves, and ultimately, business failure. For startups aiming to defy the odds, investing time and effort into accurate, data-driven financial forecasting is not optional; it is essential.